Sr. Director of Customer Acquisition

Company Description

EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance. 

EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups. 

EBG owns and operates one of the largest and most comprehensive employee savings programs in the country — serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace. 

EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas.

Job Description

The Senior Director of Customer Acquisition is responsible for the strategy and development of EBG’s user acquisition strategy for EBG’s Corporate Programs, utilizing marketing solutions across owned (e.g., email, website, direct mail), and paid (e.g., social, digital display) channels. The job requirements will focus on implementing an acquisition strategy utilizing the right channels, including traditional and emerging channels, to engage employee prospects online/offline in the most relevant manner.  The role will be responsible for driving persistent enrollments and registration that grows long-term value across key segments. Be a collaborative and a trusted partner working closely with cross-functional teams in Client Development & Operations, Marketing, Data & Analytics, Product Management, Finance.  You will also be identifying new opportunities to test and learn to increase acquisition. With a growth mindset, you will define and implement strategies rooted in consumer insights, testing, and validating tactics to deliver results by helping EBG acquire new users to its employee perks program.

• Develop and execute on an effective marketing plan(s) in support of driving persistent user enrollment and registration to EBG’s portfolio of employee perks brands including; TicketsatWork, Plum Benefits, Working Advantage, and Beneplace.  Plan development includes insights required to determine the business opportunity, and translation of insights into key strategies. Your focus will be to:
  • Grow the member base for our corporate program through owned (e.g., email, site, direct mail), and paid (e.g., social, digital display) channels
  • Development and execution of annual campaigns associated with key employee events to drive opt-ins and registrations
  • Create awareness and engagement around the benefits of EBG’s portfolio of brands (Tickets at Work, Plum Benefits, Working Advantage, and Beneplace). This will include
    • Participating in some or all major HR events and securing procurement of sponsorship opportunities utilizing tactics such as keynote and speaking opportunities, etc.
    • Working with creative to developing compelling assets and content such as creating, and maintaining instructional videos, blogs, and articles associated with the benefits of EBG’s employee perks program
• Develop winning strategies, execution prowess, rigorous analysis of campaign results, test-and-learn know how, all to drive user engagement, enrollment, and registration
• Identify client segments, targeting, and relevant communications to drive awareness of EBG’s respective perks program
• Leads execution of all project deliverables including, but not limited to, brief development, collaboration with internal subject matter experts such as the B2B client- side sales and operations team, Product Management, Finance, Customer Service, B2B and B2C Marketing
• Partner closely with the B2B client sales and marketing understanding all communication channels and campaigns
• Work with the analytics team to forecast marketing channel conversions against budget, track performance of marketing channels to identify optimizations opportunities, establish KPIs and align on measurement efforts against key metrics
• Partner and collaborate closely with the product team to optimize the user journey and registration process to increase the registration rates and reduce friction
• Bring new and innovative ideas to highlight the value proposition of the platform and encourage registration and usage
• Support B2B workstreams to develop b2b2c strategies, programs and campaigns targeting employees of registered companies (i.e., retargeting strategies, etc.)
• Actively develops open and trusted relationships across a complex organization to create clear goals, accountabilities, and outcomes
• Work with a cross functional team of professional colleagues performing generally similar work; adapt pl