Sales Operations Manager

About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. 

Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

This Role:
Bobbie is looking for a strategic and detail-oriented Sales Operations Manager to serve as the operational backbone of our growing sales organization. In this role, you will own the systems, processes, and analytics that enable our sales team to operate with clarity and efficiency — from managing retailer data and forecasting pipelines to optimizing trade spend and supporting new distribution efforts. You will work cross-functionally with Sales, Finance, Supply Chain, and Marketing to ensure Bobbie's retail strategy is executed flawlessly at every level.

What you will accomplish: 

• Partner with Demand planning to update and maintain internal forecasting models and sales reporting dashboards that give leadership real-time visibility into volume, velocity, and distribution performance across key retail partners.
• Lead trade spend management — tracking promotional budgets, auditing deductions, and partnering with Finance to ensure accurate accruals and ROI reporting on promotional activities.
• Support new account onboarding and line review preparation by coordinating cross-functional inputs and ensuring all sales materials, pricing, and sell-through data are accurate and presentation-ready.
• Identify and eliminate bottlenecks in sales workflows by standardizing processes, creating playbooks, and implementing tools that scale with Bobbie's growing retailer footprint.
• Collaborate closely with the demand planning team to align demand planning with sales forecasts, minimizing out-of-stocks and overage risk across conventional and specialty retail channels.

In This Role, You’ll Bring With You:

• Minimum 4-6 years of retail sales experience
• Strong planning and organizational skills along with excellent interpersonal, written/oral communication, and presentation skills.
• Proficiency in leveraging Nielsen data to monitor category performance and drive actionable insights.
• Proven success working with consumer packaged goods companies, DTC exposure a plus
• Experience in both large and small companies, balancing the strategic vision of a successful large enterprise with a hands-on, flexible approach.
• Knowledge of successful retail execution strategies to ensure optimal performance.
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms.
• Up to 25% travel required for market visits & meetings with retailers, with occasional company or departmental meetings (remote role). Proximity to a major airport needed.
• A passion for contributing to a dynamic, high-growth, purpose-driven work environment

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation 

Our salary ranges are based on paying competitively for our size and industry. The salary for this position is $105,000 - $120,000 annually, depending on geographic location & experience.

Benefits

• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
• 20 paid days off
• 10 paid company holidays
• Snacks and beverages provide