Brand Specialist, IRIS.TV

WHAT YOU’LL DO
Viant is looking for a highly motivated Brand Specialist, IRIS.TV to directly support IRIS.TV and evangelize IRIS-enabled data to key brands and agencies. This individual will be responsible for driving adoption of IRIS-enabled data with brands, agencies and trading desks, serving as the primary point of contract for prospective clients as well as supporting the broader Viant DSP sales team. You will be responsible for prospecting and establishing strong relationships with brands directly, as well as investment, planning and programmatic activation leads at large holding companies and independent media buying agencies.
The ideal candidate will bring a proven track record of sales and/or account management driving utilization of data products and AdTech solutions to top tier brands and agencies. This role requires a consultative approach, connecting client challenges with IRIS.TV solutions, selling contextual private marketplace deals, leveraging new case studies and proof points in order to position IRIS-enabled data as a critical driver of performance across campaigns.

THE DAY-TO-DAY

• Prospect and identify Fortune 1000 brands and agencies with significant CTV spend, creating and managing a strong sales pipeline for IRIS-enabled data opportunities.
• Build and maintain relationships with key stakeholders, influencers, and senior leadership across agencies and advertisers throughout the full sales cycle.
• Execute outreach efforts digitally, in-person, and at industry events, delivering IRIS.TV presentations and driving qualified leads.
• Partner with internal IRIS.TV and Viant teams to activate, track, and optimize campaigns, while ensuring accurate CRM forecasting and adherence to company processes.
• Serve as a subject matter expert in IRIS.TV products, supporting Viant sales teams and clients with technical expertise, campaign activation, and creative problem-solving.
• Respond to RFPs, pursue proactive strategic partnerships, and leverage IRIS-enabled data as a differentiator to win new accounts and expand adoption.
• Travel to client sites, trade shows, and industry events to represent IRIS.TV and strengthen market presence.

QUALIFICATIONS AND REQUIREMENTS

• 5+ years of experience in digital media or ad tech sales with a proven track record of exceeding quotas and driving revenue growth.
• Deep knowledge of programmatic advertising technologies, particularly Video/CTV, and expertise in applying data across DSPs and SSPs.
• Strong consultative selling skills, with established relationships at top media buying agencies and the ability to build lasting client partnerships.
• Demonstrated success in prospecting, pipeline management, CRM usage, relationship building, and closing deals.
• Self-starter with excellent time management, critical thinking, and problem-solving skills, able to thrive in a fast-paced environments.
• Excellent communication and presentation abilities, with a collaborative mindset and commitment to continuous learning and professional growth.
• Bachelor’s degree in Business, Marketing, Media, or related field.

WHO WE ARE

• Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.


• IRIS.TV is the world’s leading video data platform.  Founded in 2013, IRIS.TV helps customers and partners maximize the value of their investment by bringing video-level contextual, emotional, and brand safety data to market to target and measure streaming campaigns.  This technology is built off our core technology, the IRIS_ID, an