Director, Client Service - MarSci

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Job Details

Job Title: Director, Marketing Science

Location(s) Hybrid: Chicago, IL, Atlanta, GA, Detroit, MI, New York, NY

Role Overview 

We are seeking a highly motivated Director of Marketing Science to support our Media Team’s analytics and measurement function. In this role, you will partner closely with senior leadership to bring cross-channel media measurement strategy to life through execution, account leadership, and actionable insights. You will help design and deliver cross-channel measurement solutions -encompassing digital, social, search, linear TV, streaming, and more - leveraging methodologies such as multi-touch attribution, test-and-learn experimentation, and media effectiveness measurement. You will play a critical role in translating advanced analytics into clear recommendations that influence media investment decisions and improve campaign performance. 

Key Responsibilities 

Execution & Measurement Delivery 

• Lead the execution of cross-channel media measurement plans, ensuring alignment with broader strategy and business objectives 

• Translate measurement frameworks into practical, client-ready outputs (analyses, dashboards, presentations) 

• Support campaign and always-on programs with ongoing performance analysis and optimization recommendations 

Marketing Mix Modeling & Attribution 

• Support the application of multi-touch attribution methodologies to quantify channel contribution and inform media investment decisions 

• Partner with Analytics stakeholders to ensure outputs are effectively integrated into planning and optimization workflows 

• Maintain a strong working understanding of Marketing Mix Modeling (MMM) methodologies, including how LIFT/LIFT+ solutions complement MMM and broader ROI measurement tools, and help inform opportunities for future integration or enhancement 

Experimentation & Incrementality 

• Design and execute test-and-learn initiatives, including A/B tests, lift studies, and incrementality analyses 

• Ensure strong experimental design and interpretation of results to provide clear, actionable recommendations 

Insights & Storytelling 

• Translate complex analytical outputs into clear, concise insights and recommendations for internal and client stakeholders 

• Develop presentations and materials that connect measurement outcomes to business impact and media and creative optimization opportunities 

Cross-Functional Partnership 

• Work closely with media strategy, activation, analytics, and client teams to ensure measurement is embedded in planning and decision-making 

• Act as a day-to-day marketing science lead on key accounts, ensuring deliverables are timely, accurate, and impactful 

Team Contribution & Development 

• Provide informal mentorship and coaching to junior team members as a subject matter resource 

• Contribute to building team capabilities through knowledge sharing and best practice development 

• Take direction from senior leadership and proactively identify opportunities to improve execution, workflows, and outputs 

Qualifications & Experience 

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