Senior Product Marketer

<span>🐼 Who we are</span><br/><span>Alan envisions a world where anyone holds the power to actively influence their physical and mental health. We strive every day for a healthier humanity, starting with healthier people and healthier businesses. </span><br/><b>Alan simplifies access to care, and empowers everyone to be healthier, physically and mentally, thanks to preventive care, health and insurance all in one experience.</b><span> From prevention to extra-fast reimbursement of health care, and overcome together, as easily as possible, health related issues. We go the extra-mile for our members, becoming a resource for them, and obsessively creating solutions to help them in their day-to-day obstacles with a caring, tailored, personalized approach. They are never alone with Alan.</span><br/><span>We partner with <b>25,000 companies</b>, with <b>500K members</b>, and cumulate <b>€350m+ and growing ARR</b>. We operate in France 🇫🇷, Spain 🇪🇸 and Belgium 🇧🇪. The team is <b>580+ people</b>, all over Europe.</span><br/><span>🤘 How we do it ?</span><br/><span>People joining Alan are always surprised and delighted by our innovative working method. We have a set of </span><a href="https://alan.com/about/company-culture"><span>cultural values</span></a><span> that guide our approach to work, such as:</span><span>- </span><b><span>Members first</span></b><span>. We put our members first, our team second, our shareholders third.</span><span>- </span><b><span>Radical Transparency</span></b><span>. We make all choices in writing and adopt a direct and honest style of communication.</span><span>- </span><b><span>Personal &amp; Team Growth</span></b><span>. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.</span><span>- </span><b><span>Distributed Ownership</span></b><span>. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.</span><span>- </span><b><span>Fearless ambition</span></b><span>. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas. We embrace AI to increase our productivity and be at the forefront of technological changes.</span><br/><span>🚀 The Product Marketing Team 🚀</span><br/>Being a Product Marketing Manager (PMM) at Alan means joining a cross-functional team and being at the heart of the company's growth.  You'll be at the crossroads of the Product &amp; Sales / Key Account Managers teams to make sure we tell our strategic narrative and highlight our differentiation to our prospects and customers. <br/><span>⭐️ Your Mission ⭐️</span><br/><span>Your role as Senior PMM will be to work at the cross road of Product and Business teams on:</span><br/><span>1. Defining and executing the go-to-market of our products and services:</span>- <span>Define the positioning</span>- <span>Craft the B2B pitch and B2C story (in French)</span><span>- Train Sales / Key Account Management / Customer Success teams</span><span>- Build marketing assets and campaigns to launch products or services</span><span>- </span><span>Define strategies to drive adoption by our member or customer base</span><br/><span>2. Being the voice of the prospect/customer: organise and funnel back the feedback from the field to influence the product roadmap and iterate on the pitch</span><br/><span>You will be joining a versatile  team of marketers. As Senior PMM, you will have the opportunity to shape the way we work, challenge our org and mentor other marketers. </span><br/><br/><span>⭐️ Is it you we are looking for ? ⭐️</span><br/>You will be a good fit for the role if you have:- <span>Talent in storytelling and copywriting. Fluency in French and cultural context is a must. </span>- <span>Experience in defining, positioning and launching products or services </span>- <span>Appetite for both strategic thinking and hands-on work (e.g. content creation)</span>- <span>Background in a B2B2E (Employees) or B2B environment </span><br/>What are the personality traits that enable someone to be successful in this role?- You <span>thrive in fast-paced environments </span>- <span>You are methodical and make decision based on data </span>- <span>You are able to rally stakeholders from diverse teams and seniority levels around a common goal</span>- <span>You don’t let your ego get in the way of great work</span><br/>Everything else is a plus. We care about having a diversity of experiences and backgrounds in our team.<br/><br/><span>🙌   </span><a href="https://alan.com/about/life-at-alan/a/perks">Perks &amp; Benefits</a><br/><span>At Alan, we believe that </span><b><span>being in good health is a basic need</span></b><span>, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are </span><b><span>happy, efficient and spend only high-quality time</span></b><span> with co-workers. <