Senior Manager, Client Operations

The Trade Desk is a global technology company with a mission to create a better, more open internet for everyone through principled, intelligent advertising. Handling over 1 trillion queries per day, our platform operates at an unprecedented scale. We have also built something even stronger and more valuable: an award-winning culture based on trust, ownership, empathy, and collaboration. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

Do you have a passion for solving hard problems at scale? Are you eager to join a dynamic, globally- connected team where your contributions will make a meaningful difference in building a better media ecosystem? Come and see why Fortune magazine consistently ranks The Trade Desk among the best small- to medium-sized workplaces globally.

Who you are

You are a strategic operator and systems builder who thrives at the intersection of Product, GTM, and Executive leadership. You bring clarity to ambiguity and build scalable frameworks that convert innovation into measurable business impact.

You think in systems, not tasks. You understand that product capability alone does not drive outcomes—clear adoption motions, defined success thresholds, disciplined operating cadence, and principled decision frameworks do. You have experience turning company-level priorities into structured waterfalls, KPIs, and execution rhythms that scale globally.

You are comfortable leading through influence. You partner seamlessly with Product, Engineering, Client Services, Revenue Operations, Legal, and Finance to align strategy, define decision rights, and ensure every major initiative launches with a defined GTM motion and measurable outcome targets.

You bring executive presence, structured thinking, and a bias for accountability. When you build something, it is durable, measurable, and tied directly to revenue, retention, and adoption impact.

 

What you’ll do

Own Adoption Strategy Across Core Business Objectives

Serve as the Client Operations lead for one or more core business objectives (e.g., Kokai, Audience Unlimited & Trader Modes, Seeds & Attribution, Decisioning), translating product strategy into scalable GTM systems.

Define adoption waterfalls, stage progression logic, and measurable outcome thresholds that connect product usage to revenue growth and decisioned spend.

 

Convert Innovation into Measurable Business Impact

Establish and operationalize standardized adoption and progression frameworks that track:

• Decisioned spend progression
• Time-to-scale for product launches
• Retention and expansion for adopters vs. non-adopters
• Feature adoption across defined portfolio cohorts
• Revenue impact tied directly to GTM playbooks

Ensure every innovation initiative launches with:

• Defined success criteria
• Clear stage progression logic
• Documented ownership
• Executive-ready measurement

 

Strengthen the Product–Market Feedback Loop

Own the feedback system between client usage data and Product prioritization.

Leverage Salesforce and platform data to identify friction points, adoption blockers, and opportunities for acceleration. Translate field insights into actionable recommendations for Product and Engineering.

 

Standardize GTM Innovation Motions

Define and scale a consistent operating model for product releases and innovation initiatives, including:

• Defined decision rights and accountability
• Structured operating cadence
• Clear adoption KPIs
• Post-launch retros tied to business outcomes

Ensure innovation motions are repeatable, measurable, and globally consistent.

 

Drive Cross-Functional Alignment at the Executive Level

Operate as a connective layer between Product and Business teams to reduce friction, clarify ownership, and accelerate execution.

Provide structured executive updates grounded in clean adoption data, measurable progress, and clearly articulated risks.

 

What you bring to the table

• 6+ years of experience in Client Services, Business Strategy, GTM Operations, Revenue Operations, or similar strategic roles within high-growth technology organizations
• Proven ability to build and scale operating models that connect product adoption to measurable revenue impact
• Strong executive communication skills, with experience presenting structured frameworks and KPIs to senior leadership
• Demonstrated success aligning Produc