Market Research Analyst

WBS, a subsidiary of WEC Energy Group, is seeking a Market Research Analyst in our Milwaukee, Wisconsin location.

 

This is a job family posting (Customer Insights & Analytics Specialist, Senior Customer Insights & Analytics Specialist, Principal Customer Insights & Analytics Specialist)  where experience will be the determining factor. 

 

About Us

 

WEC Energy Group is one of the nation’s largest electric generation and distribution and natural gas delivery holding companies serving 4.7 million customers across the Midwest. We are committed to providing clean, reliable, and affordable energy in an environmentally sustainable manner. Customers are the heart of our business, and we work every day to help grow and support communities where we provide vital energy services.

 

As a Fortune 500 company, we value and develop our employees who are making a difference in a mission that matters. We don’t just offer a job; we provide fulfilling careers where safety and well-being are paramount. Join our team and experience first-hand our commitment to your success. We offer competitive pay and benefits to recognize your hard work and dedication.

 

If you’re talented, energetic and ready for a career with a future, we want you on our team. We are powered by a diverse and inclusive workforce fueled by the pride in what we do. If you're driven by the passion to change lives, this is the place for you.

Job Summary

This position has primary responsibility for leading customer experience and customer satisfaction research efforts for both residential and business customers. Individuals in this position will work collaboratively with leadership and internal stakeholders to develop strategic and tactical approaches to drive improvements towards achieving the corporate customer satisfaction goals. They will identify research objectives and conduct analyses of the data to provide actionable insights and recommendations. These individual(s) will make presentations to communicate their findings to leadership and others in the organization. These individual(s) will prepare reports on customer satisfaction goal progress for senior leadership.

Job Responsibilities

• Manage daily operations of the corporate-wide customer satisfaction transaction survey process.
• Provide accurate and timely reports on customer satisfaction goal progress to leadership and the WEC Board of Directors.
• Support the development and rollout of annual corporate customer satisfaction goals.
• Identify actionable insights using statistical analysis and text/sentiment analysis.
• Lead action planning meetings with internal stakeholders.
• Foster relationships with internal stakeholders to understand their business and meet their needs.
• Create and deliver presentations to a wide variety of audiences, including senior leadership.
• Manage residential customer online panel. Work with internal stakeholders to identify engagement opportunities to inform customer-facing initiatives.
• Identify and encourage adoption of best practices by learning what other utilities and industries are doing to enhance their customer experience.
• Track major syndicated industry studies and share key results and recommendations.
• Provide custom research in support of various corporate initiatives including employee experience.
• Lead vendor relationships; may formally supervise employees.
• Assist with budget development and oversight.

Minimum Qualifications

• This position requires a Bachelor’s degree in business, data analytics, economics, computer science, statistics, mathematics, marketing, social sciences, or related discipline
• Minimum 2+ years (Specialist), 5+ years (Senior), or 8+ years (Principal) experience in market research (customer satisfaction research, survey research) or data analytics related.
• Demonstrated ability to use market research techniques (quantitative and qualitative)
• Knowledge of statistical analysis software such as SAS, SPSS, Power BI, and/or R
• Demonstrated project management and meeting facilitation skills
• Excellent professional communication skills, both written and verbal
• Demonstrated experience providing recommendations that produced positive business outcomes
• Proficiency with Microsoft Office Suite (highly competent in Excel and PowerPoint)

Preferred Qualifications

• 5+ years relevant work experience
• Advanced Degree beyond a Bachelors Degree preferred but not required
• Candidates with transferrable research experience in other industries (e.g., marketing, social science, UX, operational resea