Marketing Automation Specialist (Go High Level)

This is a remote position.

Job Highlights

Contract: Independent Contractor
Schedule: Monday to Friday, 2 AM - 6 AM (BST)

About Us

The Company is a fast-growing dance school with a strong community in Tunbridge Wells, Kent, England and a growing online presence. We are passionate about teaching children to dance around our core values of achieve, belong, care, and adventure. We’re looking for a highly skilled VA with experience in Go High Level (GHL), social and digital marketing, and lead generation to join our team.

Role Overview

You will be responsible for building and optimizing our lead generation systems using Go High Level. You’ll create funnels that not only capture leads but convert them into engaged customers. This includes email automation, landing pages, referral schemes, and creative marketing hooks to drive growth. You will also schedule the social media content.

Key Responsibilities

Go High Level (GHL) Management

• Set up and optimise CRM workflows, pipelines, and automations.
  
• Build and maintain landing pages, forms, and surveys in GHL.
  
• Manage integrations with email, SMS, WhatsApp API and lead tracking.
  

Marketing & Lead Generation

• Create lead capture strategies and compelling hooks tailored to our audience (parents of young dancers).
  
• Build referral schemes to encourage parent/student word-of-mouth.
  
• Run split tests and track campaign performance.
  

Email & Funnel Automation

• Design email nurture sequences that engage, educate, and convert.
  
• Segment lists and personalize communications to maximize engagement.
  
• Monitor analytics and adjust campaigns for best performance.
  

Creative Campaign Support

• Work with our team to design events (e.g., Halloween, Christmas, Summer workshops).
  
• Suggest and implement new ways to increase enquiries and trial bookings.
  
• Ensure all campaigns reflect our school values: Achieve, Care, Belong, Adventure.
  

Requirements

• Proven experience in Go High Level (GHL).
  
• Strong background in digital marketing, lead generation, and funnel building.
  
• Experience creating email automations, landing pages, and referral schemes.
  
• Analytical mindset with the ability to track, report, and optimize campaigns.
  
• Strong written English with a warm, engaging tone (UK spelling).
  
• Creative thinker who understands how to create hooks and campaigns that resonate with parents.
  

Bonus Skills

• Strong spreadsheet and data skills (Google Sheets).
  
• Ability to track KPIs across campaigns and different areas of the business.
  
• Comfortable creating simple dashboards or reports to support decision-making.
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job