Marketing Technology & Data Manager (Remote)

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WHO WE ARE

Tealium is the trusted leader in real-time Customer Data Platforms (CDP), helping organizations unify their customer data to deliver more personalized, privacy-conscious experiences. As the demand for connected, intelligent customer engagement grows, Tealium’s leadership in CDP is translating directly into leadership in enabling enterprise AI strategies. By providing clean, consented, and actionable data, Tealium empowers its customers to accelerate the adoption of AI and machine learning, fueling smarter personalization, predictive insights, and business outcomes at scale.

More than 800 leading global brands trust Tealium to power their customer data strategies and deliver real-time, personalized experiences at scale.

Team Tealium has team members present in nearly 20 countries worldwide, serving customers across more than 30 countries.  We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these.  We are intentional about our WOWs (Ways of Work) culture, our investment in our team members, and how we care and connect.  

With an extraordinary portfolio of investors (including Georgian, Silver Lake Waterman, Battery, and others) and deep industry experience, Tealium has the financial backing, profitability, and expertise to continue to outpace competitors and lead the way in innovation.  Today, Tealium holds over 50 patents, and a few of the recent industry recognitions include:

• A Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms 

• 2025 TrustRadius Award Winner: Buyer’s Choice

• 2024 Invoca Partner Collaboration Award

• 2024 G2 Leader in Tag Management & Enterprise Data Governance

• Tealium Customer Data Hub achieved the Top Rated Award by TrustRadius (2024)

• Named on Destination CRM’s 2024 Top 100 Technologies List for Sales

• Named on the 2024 Best and Brightest in the Nation list

• BuiltIn’s 2024 Best Place to Work

WHAT WE ARE LOOKING FOR
 

The Marketing Technology & Data Manager owns the systems, data flows, and AI-driven workflows that support Tealium’s global marketing engine. This role sits at the intersection of marketing technology, data operations, and AI automation – managing the core platforms (Marketo, Salesforce, Tealium), maintaining the marketing data model, and building scalable workflows that power demand generation, ABM, lifecycle, and personalization.

The ideal candidate possesses strong hands-on technical expertise in marketing systems, a solid understanding of data architecture, and the ability to build and maintain AI/LLM automations that enhance efficiency and accuracy across GTM operations.

YOUR DAY TO DAY

Marketing Technology Operations

• Serve as the primary Marketo admin, overseeing architecture, governance, QA, and operational program health.

• Maintain and optimize integrations across the tech stack (Marketo <> Salesforce, Tealium, attribution tools, enrichment tools, ABM platforms, etc).

• Own scoring models, lifecycle flows, routing logic, data taxonomies, and system-wide hygiene.

• Ensure data consistency and alignment across MAP, CRM, and CDP environments.

AI Workflows & Automation

• Build and optimize AI workflows and agents that support campaign execution, lead management, content creation, data hygiene, and other key business processes.

• Develop automations that reduce manual workload across marketing operations and campaign execution.

• Monitor workflow accuracy, drift, and reliability; ensure responsible and secure use of AI across processes.

• Partner with cross-functional teams to identify new opportunities for leveraging AI to drive scale and operational efficiency.

Data & Insight Operations

• Build dashboards and reporting for funnel insights, campaign performance, attribution impact, and operational diagnostics.

• Develop real-time audience segments in Tealium for targeting and personalization. 

• Use AI tools to help autom