Head of Marketing [Crypto]

Head of Marketing (Crypto)

About Us:

As part of the ongoing development of our Crypto Casino Project, we are seeking an experienced Head of Marketing to play a key role in building and executing a comprehensive marketing strategy. This role is critical for driving user acquisition and retention, strengthening brand positioning in the market, and ensuring business growth through various marketing channels.

Hiring Priorities:

• Must have launched or built a Сrypto Сasino.

• Deep understanding of branding and marketing strategy development.

• Proven team management experience.

• Strong media and marketing mix skills.

• Experience managing P&L.

• Understanding of KPI, ROAS (Return on Advertising Spend), and investment return metrics.

Required Experience & Skills:

Must-Have:

• 7+ years in marketing, with at least 5 years in a leadership role.

• Industry experience in online gambling or fintech.

• Hands-on experience with crypto and blockchain products.

• Deep knowledge of digital marketing (SEO, SEM, SMM, email, affiliate).

• Proven success in customer acquisition and retention strategy development.

• Data-driven mindset with proficiency in marketing analytics tools.

• Experience managing large marketing budgets and optimizing ROI.

• Strong leadership and cross-functional team management skills.

• Excellent communication abilities.

• Experience in affiliate marketing and media buying.

Nice-to-Have:

• Multilingual (English required).

• MBA or similar education in marketing or business.

• Experience with international markets and companies.

• Knowledge of online gambling compliance and regulations.

Trial Period Objectives and Expectations (2–3 months):

• Build a comprehensive yearly marketing strategy.

• Audit current campaigns and suggest optimizations.

• Develop SMM and content marketing strategy.

• Create a plan for affiliate program development.

• Set KPI targets for all marketing areas.

• Align marketing efforts with product development initiatives.

Interview process:

• Initial interview.

• Technical interview.

• Final interview.

Join us today to lead the marketing vision for our Crypto Casino Project and make a lasting impact in the industry! 🚀