Sr Director, Web and Cart Experience

Who We Are: At Bluehost, we’re not just building websites—we’re shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.   

As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online.  With a global portfolio of brands and millions of users worldwide, we’re entering a bold new phase of transformation—driven by people, technology, and ambition.    

The Role: The Senior / Director, Web and Cart Experience will own the end-to-end customer journey from landing page to purchase — driving seamless, high-converting, and brand-consistent experiences across all digital touchpoints. This leader combines expertise in UX, conversion optimization, analytics, and growth experimentation to continuously elevate how customers discover, select, and buy. 

You’ll be accountable for optimizing conversion rate (CVR), CRO, Average Order Value (AOV), attach rates, and funnel velocity — ensuring that our website is a true growth engine. 

What you’ll do & how you’ll make your mark.   

Own the Conversion Experience 

• Lead the strategy and execution of all web and cart experiences to drive new customer acquisition, MRR/AOV, and upsell. 

• Oversee site structure, merchandising, and pricing presentation for clarity, relevance, and conversion. 

• Continuously improve performance through experimentation, A/B and multivariate testing, and data-driven UX decisions. 

• Partner with Product, Engineering, and Brand to align web experience with customer journeys and campaign objectives. 

Optimize the Cart and Checkout 

• Own the checkout funnel — from product selection, inclusions, add-ons, and configuration to payment and confirmation. 

• Reduce friction, drop-off, and abandonment through UX design, smart defaults, trust signals, and real-time validation. 

• Integrate personalization and recommendation logic to increase attach and bundle rates. 

• Collaborate with Finance, Marketing Operations and Analytics to ensure smooth transactions and accurate data tracking. 

Data, Insights & Experimentation 

• Establish a conversion intelligence framework that connects behavioral analytics, UX research, and business KPIs. 

• Partner with Marketing Analytics to track and report on funnel metrics: visit-to-cart, cart-to-checkout, and checkout-to-purchase. 

• Build an experimentation culture with rapid iteration and shared learning. 

• Leverage AI tools for predictive merchandising, content personalization, and real-time experience optimization. 

Cross-Functional Leadership 

• Partner with cross-functional Marketing teams including Product Marketing, Paid Media, and SEO, teams to ensure landing experiences align with acquisition intent. 

• Collaborate with Brand, Product and Engineering to execute front-end improvements and platform enhancements. 

• Work closely with agency or in-house design, UX, and CRO teams. 

• Advocate for a customer-first mindset across all digital initiatives. 

Who you are & what you’ll need to succeed. 

• 10+ years in digital experience, growth, or conversion optimization roles; 5+ years in leadership. 

• Proven success driving measurable conversion gains at scale (ideally in eCommerce, SaaS, or Hosting). 

• Strong understanding of UX/UI, analytics, and experimentation tools (GA4, Optimizely, VWO, Hotjar, etc.). 

• Experience leading cross-functional initiatives with design, engineering, and marketing. 

• Analytical and creative — fluent in data yet passionate about great design. 

• Familiarity with modern tech stacks, and expertise in funnel metrics, A/B testing, and customer journey mapping. 

Success Metrics 

• Conversion Rate (Visitor → Purchase) and Funnel Drop-off Reduction 

• Checkout Abandonment Rate Improvement 

• Attach Rate / Average Order Value Growth 

• Improved Landing Page-to-Purchase Velocity