Director, Sales Enablement & AI Transformation

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

About 8x8

8x8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity.

As an organization, we are looking for Team8s who are AI-proficient, open to innovation, and skilled in leveraging AI for efficiency and growth. Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

Position Overview

We are seeking a results-driven Director, GTM Enablement and AI Transformation to spearhead the rapid transformation of our sales organization through AI-powered enablement and operational excellence. This is a hands-on leadership role for a proven change agent who can cut through complexity, establish clear priorities, and deliver measurable impact in fast-moving, high-stakes environments.

The ideal candidate is a strategic operator who thrives in transformation scenarios and can diagnose performance gaps, architect scalable solutions leveraging AI and modern enablement technologies, and drive adoption across distributed teams. You will serve as a force multiplier for our go-to-market organization, ensuring our sales teams have precisely what they need, when they need it, to win in the market.

This role requires an entrepreneurial self-starter who can lead cross-functional initiatives, manage a high-performing team, and maintain laser focus on the critical few priorities that drive revenue outcomes. You will be the connective tissue between Sales Leadership, Product, Marketing, and Operations, translating strategy into execution while eliminating distractions that prevent our GTM teams from doing their best work.

Key Responsibilities

Strategic Transformation & Operational Leadership

• Architect and execute an aggressive enablement transformation roadmap that delivers rapid, measurable improvements in sales productivity and win rates

• Drive organizational change through data-driven prioritization, ruthlessly focusing resources on high-impact initiatives while deprioritizing noise

• Lead cross-functional alignment to ensure Sales, Marketing, Operations, Product, and Leadership are synchronized on enablement priorities and business outcomes

• Manage a results-oriented enablement team, fostering a culture of accountability, experimentation, and continuous improvement

• Partner with Revenue Operations to align CRM standards, pipeline inspection processes, and forecast accuracy improvement initiatives

Standards & Methodology Development

• Define role-specific performance standards using competency mapping and behavioral assessment methodologies that correlate with customer satisfaction and revenue generation

• Partner with external consultancies and leverage proven assessment tools to establish evidence-based performance frameworks

• Implement consultative selling methodologies that transform product-centric interactions into customer-centric, outcome-focused conversations

• Create measurable competencies and behavioral standards that enable scalable excellence across all GTM roles

• Build standardized qualification criteria and pipeline advancement frameworks that improve forecast accuracy

AI-Powered Enablement & Innovation

• Champion the adoption of AI technologies across the sales organization from conversational intelligence and coaching tools to adaptive learning platforms and content generation

• Deploy conversation intelligence platforms to analyze winning customer interactions and extract behavioral patterns that drive revenue outcomes