Global Lead, Digital campaigns & Content

Protecting our tomorrow

Protecting Our Tomorrow

At Bavarian Nordic, we aspire to save and improve lives by developing innovative vaccines that are designed to unlock the power of the immune system. We are a global leader in smallpox/mpox vaccines, and our commercial product portfolio contains market-leading vaccines against rabies, tick-borne encephalitis, typhoid fever, and cholera. We excel in R&D innovation, manufacturing, and commercialization. We aim to improve health and quality of life for children and adults around the world – protecting our tomorrow. We hope that you will share this mission with us. 

Global Lead, Digital Campaigns

Are you ready to be at the forefront of a digital evolution? Bavarian Nordic is paving the way for a new era of growth, and we're seeking exceptional talent to join us on this exciting journey.

As a leader in this transformation, you'll have the opportunity to shape our global digital presence. This role involves managing multiple projects, prioritizing tasks, optimizing campaign tools and effectively using agency support. Our strategy ensures steady, impactful progress through careful planning and prioritization of initiatives.

This position is both strategic and hands-on, requiring a blend of big-picture thinking and direct involvement in our projects. This role is designed for someone who is highly strategic and experienced but is not afraid to roll up their sleeves and dive deep into the work.

The new Global Digital Campaigns Lead is preferably based in USA. This is a remote position, referring to the Global Digital Head, in the Global Digital Marketing Team located in Europe. Travel required 10 – 20%.

Your Responsibilities

• Digital Omnichannel Campaign Strategy & Planning: Oversee global digital omnichannel campaigns, ensuring alignment with digital best practices, brand activations, and regional goals and objectives. Supporting the digital strategy for efficiency and effectiveness
• Coordination, Management & Alignment: Work with internal teams and external partners to execute campaigns seamlessly. Collaborate with design, copywriting, and marketing teams globally and locally for integrated campaign execution. Ensure alignment across omnichannel campaigns to engage target audiences on digital platforms like web, social media, media, email, and webinars
• Campaign Activations & Distribution: Define and set up digital journeys using marketing automation platforms to maximize reach and engagement
• Audience Engagement: In partnership with digital marketing leads (social media/ web/ media/search) support the co-ordination and development of efficiency & engagement tactics that foster meaningful and measurable interactions with our audiences across omnichannel activities
• Performance Measurement: Monitor and analyse metrics to provide insights and recommendations for campaign optimizations. Identify areas for improvement and optimization based on data insights. Regularly report on campaign performance and ROI. Support A/B testing and other optimization and automation techniques to improve campaign results
• Training: Train commercial partners on omnichannel campaign best practices and trends, campaign and automation tools, ensuring they are equipped to effectively represent and support our brand(s) in the digital space
• Governance: Establish and enforce governance related to content production, including the development of guidelines, processes, and campaign tools to maintain high-quality content standards

Skills & Requirements:

• Degree in digital marketing communications, or a related field
• At least 10 years of experience in digital marketing communications, with a proven track record of successful digital omnichannel campaigns and driving engagement
• Pharmaceutical industry experience is a must
• Strong cross-functional, lateral leadership skills and ability to work independently
• Strategic thinker with a hands-on attitude
• Customer-centric, conversion-driven
• Excellent understanding of digital marketing concepts, including SEO/SEM, media, email marketing, social media, and analytics
• Media network activations and media management experience a plus
• Creative & out-of-the-box thinker
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Data-driven mindset with strong analytical skills
• Familiarity with CRM systems (preferably Veeva) and marketing automation platforms (Sales Force Marketing Cloud, etc.) 
• Exper