Senior Manager, Marketing

Who We Are

At Firestorm, we’re on a mission to revolutionize how defense solutions are designed and delivered. Our goal is to empower U.S. ally nations to effectively deter aggressors, regardless of their defense budget. through innovative, cost-efficient technologies. We call this vision “democratized deterrence.” As a VC-backed company at the intersection of defense and Silicon Valley, we’re pioneering the development of mission-adaptable aerial vehicles that put power back into the hands of operators. By prioritizing operator effectiveness, we’re pioneering a new era of aerial vehicle design. We aim to upend the traditional defense procurement model by delivering world-class capabilities at a fraction of the usual cost. Join us at Firestorm as we redefine defense procurement, making cutting-edge technology accessible to all at a fraction of the cost.

About the Role

Firestorm Labs is seeking an experienced Senior Marketing Manager to lead strategic marketing efforts that advance our mission to restore America’s industrial and technological edge in national defense. This is a rare opportunity to build one of the most iconic brands in defense. The foundation is in place; the product, traction, and execution are already working. We’re looking for a marketing leader who can elevate our image, tell our story with clarity and power, and help define the next era of American defense innovation.
This leadership role will develop and execute integrated marketing strategies that grow awareness, generate demand, and position Firestorm as a category-defining company in autonomy, defense and dual-use tech. Working closely with the Founders and Executive Team, you’ll craft annual marketing plans that align brand, digital, and product initiatives with company growth goals. You’ll own campaigns that shape industry perception, engage key stakeholders including the DoD and innovation partners, and drive demand for Firestorm’s autonomous systems.
Your scope includes brand positioning, content strategy, go-to-market planning, sales enablement, and support for investor relations, as well as managing PR and proactively addressing crisis communications. Collaboration with product, business development and external partners is essential to ensure mission-aligned, measurable outcomes. Success in this roles requires a strategic, hands-on marketer who thrives in a fast-paced, technical environment and is passionate about revitalizing the U.S. defense industrial base.

What You'll Do

Lead Marketing Strategy and Performance

• Develop and execute an integrated, multimodal marketing strategy that drives brand awareness, pipeline growth, and market leadership across defense.
• Set annual marketing goals in partnership with the Founders and Executive Team and translate strategic priorities into measurable action plans.
• Own Firestorm’s digital ecosystem, including SEO, SEM, paid and organic social media, website, and marketing operations with a focus on traffic growth, lead quality, and conversion.
• Build and scale marketing programs targeting key stakeholders across the DoD, intelligence community, and commercial dual-use customers.
• Track and synthesize campaign, channel, and media performance, delivering executive-ready reports and actionable insights grounded in KPIs and ROI.

Drive Campaigns, Content, and Brand Cohesion

• Create and lead focused campaign sprints aligned with product launches, fundraising milestones, hiring pushes, and PR cycles
• Drive the creation and management of content across formats including videos, press releases, newsletters, customer stories, product one-pagers, LinkedIn posts, and investor updates.
• Create (or manage creation of) clean, compelling visual assets — product videos, event footage, carousels, one-pagers, web assets, and slide decks
• Oversee Firestorm’s website design, content pages, slick sheets to ensure quality and storytelling impact
• Unify Firestorm’s marketing ecosystem including podcasts, video content, press coverage, and media appearances under a single, consistent voice and visual identity
• Lead product marketing efforts by developing compelling messaging, customer narratives, and technical collateral that clearly articulate product differentiation and mission value
• Collaborate closely with product, engineering, and go-to-market teams to translate complex technical innovations into accessible, engaging content
• Serve as a trusted communications partner to the CSO & CEO and executive team, supporting speechwriting, investor relations, board materials, and internal messaging
• Drive creation of sales enablement materials, product launch toolkits, thought leadership pieces, and marketing assets to support growth and conve