Account Manager, K12

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

 

About The Role

We are looking for an enthusiastic and driven Account Manager, committed to providing exceptional customer support to join our Sales organization. The Account Manager will be responsible for driving client retention and growing the revenue footprint within a portfolio of K-12 customers. This position requires a unique and talented individual who excels in multiple business disciplines. You will divide your time between developing relationships, clearly communicating our impact and value to the clients on a monthly and quarterly basis, and identifying upsell opportunities within those key customer accounts. This position will work closely with the Customer Success and Account Executive teams to ensure our customers are well-supported.

 

What You Will Do

• Manage a full account portfolio and relationships with customers to increase revenue, drive long-term adoption and foster client health and a healthy pipeline
• Cultivate a trusted advisor relationship with stakeholders and executive sponsors
• Maintain the overall health of accounts to ensure that account success increases
• Collaborate with Customer Success Managers and Sales Engineers to ensure the team has everything they need to implement successfully and identify opportunities to cross-sell
• Identify upsell opportunities 
• Manage Client Relationships
• Negotiate Contracts 
• Uncover client needs
• Present product demonstrations
• Support customers and solve problems for specific and individualized use cases
• Strong understanding of the platform and product suite
• Serve as the voice of the customer to drive improvement and provide a customer feedback loop to product and data teams
• Meet personal quarterly and annual dollar retention and expansion goals 
• Work hand and hand with cross functional teams

During the First Month:

• Attend onboarding sessions to better understand our internal processes and learn about the company
• Learn the Niche product offerings inside and out, and begin to feel comfortable performing demos of the product(s) to any audience
• Spend time with our Business Operations and Analytics team to learn about our digital marketing campaigns and offerings
• Shadow Account Managers and Customer Success Managers in various segments to observe best practices related to communicating the Niche product offerings and how to best position the products based on the customer needs/goals

Within 3 Months:

• Conduct Onboarding, Check-In, and Renewal virtual sales calls, pitching the Niche digital advertising products to K-12 schools in order to continue to demonstrate Niche’s ROI
• High precision for pipeline management
• Understand Niche’s monthly advertising reports sent to clients. Help to analyze the reports and aid clients in understanding the value of the partnership and upsell. 
• Build a partnership with the Customer Success Managers team to gain awareness around client expectations and goals for the partnership
• Attend various digital advertising and product training to further knowledge of Niche products
• Dedicated time for both self and company-led learning with the goal of becoming the SME to the schools within the segment

Within 6 Months:

• Lean into your assigned school segment and learn current marketing strategies with the goal of becoming an industry SME
• Provide exceptional support and consultation via phone, email, and in-person leading to advertiser retention, revenue retention, and upsell
• Consistently achieve monthly revenue targets by achieving net retention, logo retention, and upsell goals
• Create regular reporting and communication cadence completely owning your client relationships

Within 12 Months:

• Become the SME on all things related to digital advertising within your assigned school segment and K12 
• Listen to customer feedback and recommend innovative solutions to the mana