Director, Strategic Planning

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for applicants who reside in the United States. 

The Strategic Planning Director is a critical role within Tinuiti’s Strategic Planning team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning capability and is the primary media planning lead on a specific client account. It is fit for someone with a strong foundation in media planning and strategy,  experience using research and tools to identify strategic insights about the client’s customers, as well as being a trusted advisor to clients. You establish and define high-impact, media strategies from  brand to purchase across the customer journey balancing audience, channel, and context  to define the media mix recommendations that deliver on client’s KPIs

You are not satisfied with the status quo and are hungry for strategic, insightful innovation. You have a  proven track record of success at leading progressive strategies, being a trusted advisor, growing businesses, training up and mentoring talent. 

You possess the superior presentation skills to communicate your data-driven strategic direction and insights to clients, prospects, and teams effectively. 

What you’ll be doing:

• Leading the strategic planning capability on your key client(s) as well as, advancing our strategic media capabilities across the broader team
• Orchestrates the development of strategic media plans that reflects a client's business strategy to advance its share/penetration and achieve profitable growth.
• Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
• Produce & templatize the core outputs of Tinuiti’s planning tool suite
• Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges
• C-Level partnering by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals. 
• Be a critical stakeholder in the development of Tinuiti’s planning tool partners. Evaluate and roadmap the further development of Tinuiti’s suite of tools
• Leads consultancy opportunities focused on media mix and audience development
• Creatively craft information into concise stories that engages, inspires, and motivates
• Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
• Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

Core Competencies:

• Media strategy and plan development, from briefs and audience insights,to comm