Area Sales Director, Event Strategy and Performance

ABOUT TOPGOLF 

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back. 

WHAT WE’RE SEEKING 

Are you the kind of sales leader who develops talent as fiercely as you drive revenue? Do you think in terms of pipeline health, conversion rates, and coaching moments — not just closed deals? Are you comfortable holding a team accountable while staying in the trenches with them on live opportunities? 

 We're looking for an Area Sales Director who leads from the front. Someone who builds high-performing sales teams, inspects performance with precision, and drives predictable revenue growth across multiple venues. This role isn't about managing activity. It's about elevating salesmanship and owning results. 

 If you're ready to coach, develop, and drive a sales organization; not just oversee one — this is where you do it. 

THE ROLE  

The Area Sales Director, Event Strategy & Performance drives revenue across assigned venues by developing sellers, leading core sales routines, and elevating salesmanship on live opportunities. This role owns coaching, pipeline inspection, strategy execution, and cross-functional alignment to deliver consistent, predictable growth across the market. The role will require weekly travel amongst assigned venue locations. 

WHAT YOU WILL DO 

Coach & Develop Sales Leaders 

Lead and develop Venue Sales leaders through consistent 1:1 coaching, call reviews, and live deal strategy 

Drive performance through Power Hours, on-site tour coaching, and support on complex opportunities 

Mentor sellers on objection handling, live call execution, and high-stakes client interactions 

Build a culture of sales excellence and continuous improvement across all venues 

Own Performance & Accountability 

Own revenue performance across venues by driving target achievement and improving conversion rates 

Inspect pipeline health and ensure consistent execution of sales standards, tools, and behaviors 

Identify performance gaps early and act decisively to course correct and protect revenue 

Hold teams to a high bar — results, behaviors, and standards are non-negotiable 

Drive Strategy & Market Alignment 

Lead weekly 1:1s with Event Sales Directors and Managers, daily market huddles, and weekly sales meetings 

Develop and refine market-level business development strategies and top account plans 

Partner with General Managers to align strategy, forecasts, priorities, and execution plans 

Integrate execution with the Venue Support Center Sales Leadership to drive organizational alignment 

Manage Operations & Reporting 

Maintain a data-driven approach through dashboard reviews, reporting analysis, and sales coordination