Marketing Analytics Solution Consultant

Marketing Analytics Solution Consultant  – US Cary Headquarters or US Remote

 

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers. 

 

If you’re looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you’ll find it here. We’re recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

 

About the job   

The Customer Intelligence Division is looking for a Marketing Analytics Solution Consultant to help enterprise clients unlock the value of their marketing data using advanced analytics and AI-powered solutions. Our team partners with leading brands to deliver actionable insights, optimize marketing performance, and drive digital transformation in a fast-paced, innovative environment.

 

Join us to make a real impact on how organizations use data to shape their marketing strategies. You’ll collaborate with top-tier clients, learn from industry experts, and grow your skills in a supportive, forward-thinking team. Why this team? Why now? Because marketing analytics is at the forefront of business transformation, and your expertise will help shape the future.

 

As a Marketing Analytics Solution Consultant, you will:   

• Consult with clients to understand their marketing analytics needs and design tailored solutions using our software platform.
• Analyze complex marketing datasets to uncover trends, patterns, and actionable insights.
• Develop and present data-driven recommendations to improve campaign effectiveness, customer segmentation, and ROI.
• Collaborate with product, engineering, and sales teams to deliver successful client outcomes.
• Lead workshops and training sessions to enable clients on analytics best practices.
• Stay current with industry trends in marketing analytics, data science, and AI.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do. 

Required qualifications 

• Bachelor’s or Master’s degree in Marketing Analytics, Data Science, or a related field.
• Minimum 5 years of experience in marketing analytics, data science, or business intelligence within a software vendor, consulting, or enterprise environment.
• Proven experience with marketing analytics platforms (e.g., SAS, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud).
• Strong proficiency in data analysis tools and languages (e.g., SAS, SQL, Python, R).
• Proven communication skills with the ability to present complex findings to non-technical stakeholders.
• Demonstrated experience applying marketing data science solutions in one or more of the following industries: financial services, retail, or telecommunications.
• Proven track record of leveraging customer data to drive segmentation, personalization, and campaign optimization in financial services (e.g., banking, insurance, payments).
• Experience analyzing omni-channel retail data to improve customer engagement, loyalty programs, and sales performance.
• Hands-on experience with telecommunications data, such as churn prediction, customer lifetime value modeling, or network usage analytics.
• Familiarity with industry-specific data sources, regulatory requirements, and business processes relevant to marketing analytics in financial services, retail, or telecommunications.
• Proven ability to translate complex industry challenges into actionable marketing analytics solutions for enterprise clients.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications. 

Additional competencies, knowledge and skills

• Driving Successful Customer Engagements: Taking action to ensure the internal and customer teams share information and collaborate with each other effectively to deliver the desired results; creating buy-in and enthusiasm to ensure a successful partnership between the organization’s team and the customer.
• Creating a Service Reputation: Crafting and implementing service practices that meet customers’ and own organization’s needs; responding quickly to resolve difficult customer situations and regain customer confidence.
• Technical/Professional Knowledge & Skills: Having achieved a satisfactory level of technical, functional, and/or professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise; leveraging expert knowledge to accomplish re