Senior Manager, Product Marketing

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

This position will be working onsite from Miami.    

 

Position Summary:

The Product Marketing Senior Manager will lead the strategic development and execution of comprehensive product positioning, messaging, and content needs for our entire product portfolio that will synthesize across all channels.  This role builds the roadmap to integrate our product portfolio communications across the consumer experience and across channels to ensure our experiences are strongly differentiated against our competitors. This role manages and provides direction to a project lead to ensure key strategy milestones are being achieved, and that positioning and messaging deliverables are up to our product standards. Researches, explores, and evolves product efforts into new strategies and tactics beyond the expected. Documents and communicates product launch results and status to supervisor, channels, and partner teams. 

 

Essential Duties and Responsibilities:

• Collaborate with product strategy, product development, and stakeholder departments to understand the marketable opportunities and devise a strategic, cross channel, multi-market plan for product marketing strategies to achieve business goals.
• Devise timing and approach for product marketing development and guide the product marketing channel leads to ensure timely delivery and implementation of various product initiatives.
• Clearly outline product marketing strategy goals, objectives, positioning/messaging strategy, channel tactics, channel content needs, set measurable KPIs, and analyze effectiveness of products in-market.
• Analyze and forecast current market challenges, provide competitive analysis, and put forth innovative product marketing solutions.
• Continually call upon product knowledge to ascertain the cause-and-effect of interdependent products and how other product marketing strategies may need to be adjusted in light of new tactics.
• Possess highly collaborative, people-focused personality to ensure strong relationships with team and channel leaders, and higher investment by channel teams to achieve shared goals.
• Collaborate with product strategy, consumer insights, product development and other stakeholder teams, early in the development process, to ensure advocacy for marketable features in new, developing products.
• Explore and evolve new product marketing strategies and creative deliverables toolkit to bring higher awareness and engagement from expanding and new audiences.
• Provide regular product marketing updates to North America and global markets.
• Provide weekly reporting and status updates to supervisor and executives when applicable.
• Other duties as required.

 

Qualifications, Knowledge, and Skills:

• 10+ years’ experience in marketing and/or advertising (product marketing a must)
• Strong experience in packaging a strong product messaging architecture founded in insight.
• Strong understanding of consumer, product, brand, and competitive research.
• Manage and develop the planning and execution of comprehensive product marketing strategies for new and evolved communications and feature releases and enhancements.
• Translate complex features and capabilities into compelling customer-facing communications across channels and deliverables.
• Conduct and/or collaborate on research to identify key insights and actionable recommendations for product improvements, messaging and content optimization.
• Manage the c