Senior Manager
EXLAbout the role
In this role, you’ll join the Digital Acquisition Product Development – U.S. Commercial Card Shop team, which manages, develops, and innovates our customer acquisition site experience for small businesses and corporations. You’ll play a key role in driving experience optimizations, supporting new product launches, and delivering capabilities that power the U.S. Commercial Shopping experience.
Product Delivery & Roadmap
• Execute the roadmap for our U.S. commercial prospect acquisition pages to drive acquisition growth.
• Write features, user stories, release announcements, and maintain clear product documentation.
• Prioritize and manage items in the product backlog with a focus on efficiency, impact, and profitability.
Collaboration & Stakeholder Management
• Partner with Marketing, Technology, Design, User Research, Analytics, and Content Strategy teams to deliver seamless digital experiences.
• Work with internal partners and 3P vendors to identify ways to increase value and channel performance.
• Translate stakeholder requests into clear requirements by uncovering the “why” behind feature needs
Analytics & Continuous Improvement
• Build and share recurring reports to communicate key acquisition metrics.
• Perform root cause analysis on issues, defects, or stakeholder concerns.
• Monitor digital trends and emerging technologies to plan the next generation of acquisition tools.
Core Skills & Mindset
• Passion for product management, digital innovation, and building capabilities that drive impact.
• Analytical thinker with the ability to use data and competitive insights to guide decision-making.
• Strong written and verbal communication skills, with meticulous attention to detail.
• Team-oriented mindset, able to bring diverse groups together and align on initiatives.
• Strategic thinker comfortable working in ambiguous spaces.
Experience & Knowledge
• Experience working in Agile with technology teams to develop digital products.
• Familiarity with digital acquisition channels (SEM, SEO, Display Media).
• Working knowledge of UX/UI principles and Responsive Web Design (RWD).
• Strong track record of delivering against established goals and roadmaps.
• Proven ability to analyze large data sets, particularly in web analytics.
Nice to have
• Project management experience in a matrixed, cross-functional organization.
• Ability to balance multiple stakeholder objectives.
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