Marketing Events Specialist (Contract)

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been  recognized numerous times  for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce, is looking for an Event Marketing Specialist to plan and execute partner marketing events and tradeshows to generate qualified marketing leads, nurturing existing leads and customers.  

In this role, you will be responsible for supporting industry, regional, and partner-sponsored events from concept to completion, including the creation of integrated marketing campaigns, and success analysis for continuous event process improvement.

The ideal candidate will be creative, detail oriented, highly organized and comfortable working on time-sensitive projects while also thinking outside of the box.

What you’ll do

• Support all assigned events including: industry events, Pipeline development events, Partner ecosystem events

• Own the above assigned events from concept to completion including:

  • Venue Selection (if applicable)

  • Event Selection / Sponsorship selection

  • Event management & design

  • All event orders including (furniture, electricity, hospitality, internet, etc)

  • Pre-event outreach (social, email, event landing page (via Splash), design, attendee recruitment strategy and registration management)

  • Post-event lead management & upload

• Own event project management with internal teams including Campaigns, Social, Marketing Automation, Design, and Sales and submit all JIRA tickets within SLA timeframes

• Coordinate appropriate staff with Event SDR and Sales teams, including registration and travel accommodations

• Work with internal stakeholders to procure branded materials for events, including brochure collateral and giveaways

• Work with partners and team members to define, plan and create content and implement special projects such as campaign or partner marketing activities

• Partner with stakeholders such as Product Marketing and Sales Enablement to develop content to promote events through social media and email campaigns

• Brainstorm creative ways to drive event registration and attendance and execute on it

• Travel to and support on-site execution of key events - (8 - 10 total events annually or up to 30% travel)

• Partner with Revenue Operations team to ensure accurate processing of show leads within 24 hours of event close, distribution to sales, and effective follow up activities are taking place

• Track expenses to manage overall budget

• Maintain detailed events calendar and distribute to key stakeholders

• Analyze event success using metrics such as lead generation, pipeline progression, brand awareness, partner engagement and recruitment, and Sales & Marketing stakeholder feedback

• Proactively provide feedback to cross-functional stakeholders and implement  to improve future events.

• Other duties as assigned.

Who you are

• Professional

  • 2-5 years related experience (i.e. marketing, events, logistics, etc.), ideally including 2 years experience planning trade shows and business marketing events

  • Undergraduate Degree required, preferably in marketing or communications

• Action Oriented - Self-starter with a ‘get it done’ attitude and excitement to learn new skills. You enjoy working hard, are full of energy for challenges, and seize opportunities more than others.

• Creative - You have the ability to come up with engaging and creative concepts to create a unique and memorab