Manager, Corporate Marketing – FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You’ll Do:  

The Manager, Corporate Marketing for the Official Hospitality Programme of the FIFA World Cup 26™ will be part of our B2B corporate marketing team and responsible for marketing hospitality offerings for the tournament. Your role will focus on executing a B2B marketing strategy targeting corporate and high-net worth individuals through demand generation and sales enablement programs. 

B2B Marketing Execution 

• Execute on B2B campaigns, both direct to businesses and high-net worth individuals that drive demand and leads for the Corporate Sales Teams 

• Work on personas and buyer journeys related to high-net worth individuals and corporate buyers in key markets 

• Work on value proposition and key messages for high-net worth individuals and corporate buyers in key markets 

• Manage the creation of exciting campaigns - liaising with digital services and creative teams 

• Manage lead generation activities to support corporate sales teams  

• Work cross-functionally with other teams within On Location to gather learnings and insights 

Marketing Activation and Reporting 

• Manage onsite activations, digital program and direct marketing campaigns 

• Interpret marketing metrics, build and share reports with sales and marketing leadership 

• Work closely with digital marketing team to build and execute corporate marketing campaigns 

• Support sales enablement needs of corporate sales team (not limited to sales presentations, ABM emails/social, events, etc.) 

• Submit creative intake forms and creative briefs