Associate Ad Measurement Lead

Teamwork makes the stream work.

 

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the Role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered.

You will play an integral role in building ad measurement and research strategy. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders (e.g., streamlined / new consumer insights, identifying quantifiable measurement strategies). A passion for seeing your solutions come to life and consistently act as a change agent within our organization, using clear and compelling data points/tools to articulate why your recommendations and solutions are valuable/impactful to stakeholders (at all levels in the organization) is key.

Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner with colleagues and external partners.
 
For New York Only - The estimated annual salary for this position is between $80,000 and $99,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you'll be doing

• Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.
• Lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally.
• Collaborate with Commerce Media partners on data sharing, analysis and reporting to support Roku's Commerce Media business.
• Manage relationships with third-party measurement providers and work with internal stakeholders to enable integration with them. 
• Partner closely with marketing, sales, client service, product, partnership and more to execute against strategic initiatives and develop scalable solutions to industry challenges. 
• Conduct meta-analyses on 3P topics with guidance from Ad Measurement Manager, to educate clients, the market, and internal product and analytics teams.  
• Continuously challenge and improve the array of existing measurement solutions

 
We're excited if you have

• 2-4 years' experience in analytics, attribution, and research
• Experience in ad measurement or basic understanding of relevant concepts is required. Digital, TV, local advertising, or media experience preferred.
• Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, Experian Foursquare, etc is preferred. 
• Experience in A/B testing, incrementally measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred. 
• Ability to run analysis, leveraging their understanding of SQL, Excel, or similar tools.
• Ability to work wi