Marketing and Events Specialist - Houston, TX

OVERVIEW

The Marketing & Events Specialist is responsible for assisting in executing S&B’s annual marketing and communications plans and initiatives, ranging from tradeshows and corporate events to marketing and branding initiatives. The role is responsible for creating event strategies and coordinating with key vendors, sponsors, and other stakeholders, to ensure a seamless event from beginning to event. This position also supports the annual marketing and communications plan by assisting with the launch and creation of key campaigns, content, and programs to deliver a strong brand message to the market.

SUPERVISORY RESPONSIBILITIES

 

None

 

EDUCATION

 

Bachelor's degree in marketing, communications, public relations, or related field.

 

QUALIFICATIONS AND EXPERIENCE

 

• Minimum of 3-5 years of experience in Marketing & Communications, including a minimum of 3 years of event planning and industry tradeshow coordination experience in a corporate environment.
• Prior experience with supporting brand and marketing campaigns and programs, as well as hands-on experience with email marketing, including prior use of email platforms for creation and distribution of emails and list management.
• Must excel working in a fast-paced, deadline-driven environment.
• Must have strong organizational and project management skills, as well as attention to detail.
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
• Ability to work across all levels of the organization with excellent communication skills.
• Must have strong organizational skills to track budgets and guest/attendee responses.
• Familiar with MS Word, Excel, and PowerPoint and capable of creating visually compelling presentations.
• Canva and Adobe CC Suite experience (Photoshop, Illustrator, and InDesign) are a plus, but not required.
• Must have a high level of creativity and a positive, motivated team player.

TYPICAL DUTIES AND RESPONSIBILITIES

 

• Serve as lead Marketing and Communications team member to manage marketing/corporate events, such as sponsorships, tradeshows, and internal events. Deliver recommended plans and budget to drive key participation and expected results. Includes space selection, show services, accommodations, event sponsorships and special events within budgetary guidelines.
• Support internal and commercial department initiatives with the planning and execution of tradeshows events. Includes support for logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering signage and other marketing collateral.
• Coordinate event marketing campaigns, including copy, scheduling, testing, and database management.
• Assist with developing and managing content and social media related to all applicable events.
• Evaluate and monitor event follow-up through surveys and reporting of key KPIs and feedback.
• Manage vendors, budgets and RSVPs and other questions and requests for assigned tradeshows/corporate events.
• Conduct research and identify trends, options, and strategies to best position company events aligned with S&B’s goals and plans.
• Support annual Marketing & Communications strategy and plans through development of effective communications, programs/projects and campaigns to drive awareness, credibility and consideration. Plans will range in scope from marketing and brand campaigns for lead generation/brand positioning, corporate videos, video testimonials, graphic design project management, etc.
• Support other Marketing & Communications activities as needed to support company business plan and goals.

LANGUAGE SKILLS

 

Excellent communication skills are essential for this position. In addition to the qualifications already identified, the ability to read, analyze and interpret policies, general business periodicals, professional journals, technical bulletins, and government regulations is a plus for this role. The ability to write reports and business correspondence is also a requirement as is the ability to effectively deliver oral presentations and to respond to questions from groups of managers, engineers, clients, and suppliers. Job success often hinges upon interpersonal communication and relationship development skills, and job tasks require frequent interchange and successful completion depends in large part upon effective interaction and communication with others.

 

MATHEMATICAL SKILLS