Email Marketing Campaign Manager

Job Description:

Lumens is seeking a story-driven, detail-oriented Email Marketing Campaign Manager to lead the creation and execution of engaging email and SMS campaigns that establish Lumens as the design authority, and a source of inspiration and knowledge. This role is perfect for a creative email marketing professional who’s as comfortable writing high-performing email copy as they are crafting strategic briefs, as well as leveraging imagery to tell compelling customer segment-specific stories. 

This role will work closely with Brand Marketing, Merchandising, and Creative Services to develop communications that not only convert but connect. The Email Marketing Campaign Manager will lead other members of the Email Marketing Team in shaping the customer experience, guiding the email journey from idea to inbox with clarity, creativity, and intent. 

Responsibilities:

• Lead the development of clear, actionable creative briefs for promotional, editorial, lifecycle, and triggered campaigns. 
• Guide campaign process from kickoff to deployment—briefing, copywriting, approvals, testing, and scheduling. 
• Ensure each campaign tells a story, whether it’s product-focused, seasonal, or values-driven. 
• Write or refine subject lines, headlines, email copy, and CTAs that drive opens, clicks, and conversions—while staying true to our brand voice. 
• Follow the email & SMS strategy and campaign calendar, aligning messaging with marketing priorities, product launches, and brand storytelling moments. 
• Work closely with the Email Specialist on campaign process, including QA and troubleshooting campaigns, ensuring accuracy in content, links, and design. 
• Collaborate with design, content, and merchandising teams to translate marketing goals into compelling email narratives. 
• Analyze campaign performance metrics to identify what’s working and what can be improved. (Open rates, click-through rates, engagement, conversions, revenue impact)  
• Collaborate with the Email Marketing Manager to execute A/B tests to iterate on subject lines, messaging, formatting, and tone. 
• Share insights and apply learnings to continuously elevate content and campaign strategy. 
• Function as the Email/SMS messaging expert, partner with Brand Marketing to ensure each campaign is aligned and impactful. 
• Maintain a consistent tone and customer experience across all email touchpoints.  
• Serve as a brand steward for marketing email and SMS communications, ensuring content meets high standards of clarity, creativity, and cohesion. 

Qualifications: 

• 4+ years of experience in email marketing, with a strong focus on email content strategy, email brief development, and compelling email copy.  
• A love of storytelling and the ability to write concise email copy without sacrificing brand personality. 
• Experience working with email platforms like Listrak, Klaviyo, Salesforce Marketing Cloud, or similar. 
• Strong grasp of CRM strategy, segmentation, and customer lifecycle communications.  
• Proven ability to manage multiple campaigns in a fast-paced environment with shifting priorities. 
• Excellent communication skills, a collaborative mindset, and a high level of attention to detail. 
• Comfortable working with performance data to inform creative strategy in a dynamic growing company. 
• Experience in working cross-functionally effectively in a mid-size organization (200 – 250 FTE)  

Desirable Assets: 

• Experience in high-end, design-driven luxury brand retail (e.g. home décor or fashion).  
• Familiarity with HTML for email layout and formatting. 
• A portfolio of creative briefs or email campaigns you’ve led or written. 

About Lumens:

As North America’s premier destination for design aficionados, architects, interior designers, and contract professionals, Lumens offers a discerning edit of modern lighting, furniture, and décor. Sourcing more than 400 of the most exceptional international design brands, our curated product assortment features iconic European collections as well as niche artisan creations. Our team includes certified interior designers and ALA-certified product