Digital Merchandiser (AU)
RuggableAbout the role
About Ruggable:
Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!
About Ruggable:
Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!
Job Summary:
We are seeking an execution-oriented, aesthetically-minded, and highly organized Digital Merchandiser to drive the merchandising strategy for our Australia storefront. Reporting to the Senior Manager, Digital Merchandising, you will serve as a key architect of the Ruggable digital experience, ensuring our product catalog is presented with precision, relevance, and commercial intent.
Success in this role means moving beyond "site maintenance" to proactive optimization. You are a curious self-starter and a natural dot-connector who thrives in a fast-paced environment. You will partner very closely with the North America (NA) Digital Merchandiser and the Catalog Specialist to ensure global consistency and data integrity. Working in lockstep with the broader Digital, Creative Operations, and Storefront teams, you will manage the end-to-end product lifecycle on-site. You must possess a refined eye for detail and a "site perfectionist" mindset to ensure every user journey is brand-consistent, frictionless, and aesthetically superior.
What You'll Do:
Site Merchandising & Optimization
- Daily Site Excellence: Own the consistent, daily maintenance of the online store within Shopify, including categorization, imagery, badging, and size/fit information to ensure a "zero-defect" storefront.
- PLP Library Stewardship: Uphold the structural integrity of the Product Listing Page (PLP) library; ensure all collection pages are optimized, aesthetically elevated, and curated to deliver the best possible consumer experience.
- Search & Discovery: Leverage Constructor to manage the search and filtering experience, executing high-performing product cross-sell carousels that strategically drive AOV.
- Navigation Management: Execute and audit navigation updates within the CMS to ensure product discovery is frictionless across the entire Australia storefront.
Data & Performance Analysis
- Product Launch Readiness: Lead seasonal product data preparation, including defining attributes and gathering key product info; proof data to flag errors and ensure a "zero-defect" front-end experience ahead of launch dates.
- Active Site Trading: Own assigned categories by utilizing site metrics (CVR, AOV, AUR, and sell-through) to guide merchandising focus and identify areas of opportunity.
- Catalog Quality & QA: Partner with the Catalog Specialist to ensure total data integrity; serve as the primary auditor for the front-end catalog, leveraging site feeds to identify misses, resolve data inconsistencies, and perform rigorous quality assurance.
Cross-Functional Collaboration & QA
- Unified Execution: Meet with Merchandisers and Content authors regularly to align on seasonal execution and attend category go-to-market meetings.
- UX/UI & Creative Alignment: Work alongside the UX/UI and Creative Marketing teams to ensure brand campaigns are translated perfectly to the site while maintaining the highest visual standards.
- Rigorous Site QA: Establish a "zero-defect" standard for your assigned categories, proactively identifying site bugs and tracking merchandising tickets through to resolution.
Operational Excellence & Project Management
- Workflow Mastery: Expertly utilize Airtable to manage complex DTC calendars and cross-functional task lists; you are a disciplined "dot-connector" ensuring that nothing slips thro
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