Manager – Retail Go-To-Market, GM Energy

Job Description

About GM Energy

Are you passionate about joining a team that is transforming how customers think about their vehicles and General Motors? Do you want to help shape a new energy market where vehicle-enabled energy services become a mainstream offering—understood and valued by consumers and dealers alike?

GM Energy launched its product suite in late 2024, introducing innovative solutions that go beyond transportation. Our offerings include energy infrastructure assets such as energy storage systems and integrated charging solutions, vehicle-to-grid and vehicle-to-home capabilities, and the software platforms that enable these technologies while unlocking grid service value for customers.

These products and services redefine the customer relationship with GM—delivering resilience, reducing energy costs, and creating new opportunities for energy-related payments. Our vision is bold: a future with no grid outages, fully renewable energy, and decentralized energy resources. Backed by GM’s scale, reach, and all-EV future, we are driving this transformation forward, aligned with GM’s commitment to Zero Crashes, Zero Emissions, and Zero Congestion.

Summary of Responsibilities

We are seeking a Retail Go-To-Market Manager to lead the launch and ongoing management of GM Energy products. This role will work cross-functionally and in close coordination with GM divisions to support the introduction and lifecycle management of chargers, adapters, home energy equipment, and related services in the U.S.

You will oversee integration of product messaging, incentive programs, and divisional initiatives; drive retail campaign strategies, performance tracking, reporting, and analytics; support program launches and ensuring alignment with divisional objectives; and increase awareness and adoption of GM Energy products internally and externally

Success will be measured by sales performance, program execution, and the growth of GM Energy’s presence in the market. This position reports to the Senior Group Manager, Sales Operations.

Key Responsibilities

• Lead a team responsible to develop, implement, and manage go-to-market plan for GM Energy products and services

• Develop and create merchandising & product marketing plans

• Integrate products & messaging

• Design communications considerate of all sales channels and consumer touchpoints: GM/Brands, Dealers, E-Commerce, Direct sales, Partner sales channels

• Work with Digital Operations, DBT & DRP team's, and E-commerce and Sales Operations team to integrate charging products in eCommerce platforms and ensure products are properly represented and promoted

• Develop & maintain competitive comparisons & intelligence

• Lead pricing and sales incentive initiatives on portfolio, in collaboration with GM Energy Finance

• Collaborate with GM Energy Marketing and Training teams to develop marketing, training & promotional assets to enable sales performance and strong product knowledge

• Support product initiatives including Field & Dealer readiness, e-Commerce readiness, Direct Sales Channel with consumer materials,  utility activations and training, etc.

• Develop and present GM internal leadership updates on program performance and sales & CX objective tracking.

Develop communications & resources for key stakeholders:

• Develop resources to enhance Field, Dealer, e-commerce, Direct & Partner sales channel understanding GM Energy products and services and the planning / requirements / recommendations for vehicle charging, V2G & V2X capabilities

• Work cross-company and cross-agency to develop engaging content

• Develop materials in alignment with sales channel programs

• Lead agencies & suppliers supporting go-to-market efforts

• Oversee all GM Internal and Dealer network product communications

Required Skills / Experience / Education

• Bachelor’s degree in Marketing, Business Administration or related field, or equivalent, relevant experience.

• 7+ years overall related experience

• Highly driven marketing professional who excels in a fast-paced environment

• Demonstrated people leadership ability

• Ability to develop high performing and accountable teams through influence (cross-company)

• Proven track record partnering with GM dealers to deliver mutually beneficial outcomes

• Proven track record leading complex projects (planning, business case development)

• Experience within automotive marketing w