Senior Marketing Manager, Usage Automation

POS-27523

The Customer Marketing Team is looking for a customer-centric marketer to build and scale the customer experience through marketing automation. In this role, you’ll use automation (powered by AI and data science) to empower our customers with the insights and resources they need to maximize the value they get from HubSpot. You’ll experiment, build, personalize, and scale our global automation programs.

HubSpot is growing quickly, but today we rely too heavily on humans to help customers understand what to do next and how to use HubSpot to succeed. Your work will help make it easy for customers to know how well they’re using HubSpot today and what they should do next to achieve their goals.

Driving customer success and product usage is a top priority for HubSpot. We're on the hunt for an all-star marketer to help us bring this ambition to life.

In this role, you’ll get to:

• Own every element of your program from top to bottom -- from strategy to defining metrics, and execution to reporting -- and be an internal thought leader on what your audiences need to be successful.
• Design, write and build emails and other communications, including the positioning, segmentation and basic operations.
• Push our communications to the next level using data-driven decision-making and creativity. That could mean expanding into new channels (e.g. in-app, push notifications), focusing on new cohorts for personalization (e.g. HubSpot account admins) or introducing a brand new strategy.
• Experiment to optimize and iterate on your work, improving the value customers get from HubSpot at every step of their journey.
• Collaborate with stakeholders to expand your program and create a consistent customer experience across channels. You’ll align across almost every team and level of the organization, especially other Marketing teams, Customer Success, Ops, and Product. 

We’re looking for people who:

• Have a strong passion for customer experience. You find yourself being the voice of the customer in cross-departmental projects.
• Are excited by solving tough problems no one else has solved.
• Are self-starters, capable of driving projects forward independently.
• Love working on high-impact, cross-departmental initiatives that require expert project and stakeholder management 
• Are deeply analytical, with the ability to interpret reporting and translate it into strategy and action.
• Have an experimental mindset, with experience running marketing campaigns from conception to execution and reporting.
• Have the ability to be hands on, with a comfort in driving both strategy and day-to-day execution.

Cash compensation range: 92000-138000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

The Customer Marketing Team is looking for a customer-centric marketer to build and scale the customer experience through marketing automation. In this role, you’ll use automation (powered by AI and data science) to empower our customers with the insights and resources they need to maximize the value they get from HubSpot. You’ll experiment, build, personalize, and scale our global automation programs.

HubSpot is growing quickly, but today we rely too heavily on humans to help customers understand what to do next and how to use HubSpot to succeed. Your work will help make it easy for customers to know how well they’re using HubSpot today and what they should do next to achieve their goals.