Sr Regional Sales Manager Non Alc - PAC

Requisition ID: 39419 

Cheers to creating an incredible tomorrow!  

 

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

 

Crafted Highlights:

The Sr. Regional Sales Manager - Non-Alc leads and directs key selling activities across a direct team of Non-Alc Distributor Sales Executives and the "feet on the street" sales team. This role also provides indirect oversight to 5-6 Non-Alc Sr. Distributor Sales Executives and Sr. Chain Sales Executives within the assigned region. This role works across both the distributor sales organization as well as the chain account teams and owns end-to-end process of selling-to-execution within assigned region, collaborating extensively with Region Vice President, General Managers, Region Chain Director, and direct/indirect team.

What You’ll Be Brewing

• Development, sell-in, and execution of plans - ensuring the collaboration across all parties in the region on strategic prioritization. Operationalize AOP execution aligned to brand and channel strategy with a lens to chain and distributors insights, strategies, and relationships within assigned region. Sets direction for both distributor sales organization/chain teams to ensure belief, buy-in, and action against the Non-Alc portfolio of brands to deliver and maintain results. P&L accountability for the delivery of the Non-Alc AOP across all measures. Ensure delivery of volume, profit, and share targets.
• Through direct and indirect accountabilities, manage the expected performance to plan, determine solutions for lagging accounts, distributors, individuals and course correct as required. Provides creative direction and thought leadership through all span of direct and indirect control to develop creative solutions to gain disproportionate share of mind/voice internally and externally in order to drive success with the Non-Alc portfolio.
• Manage and maintain sound financial and budgetary leadership to direct use of funds in direct and indirect teams, ultimately delivering on key metrics of the Non-Alc P&L.  Optimize the utilization of budget across various sales/marketing levers in order to achieve desired outcomes for the Non-Alc portfolio of brands.
• This role manages a team of 3-5 direct reports and overall team of ~15 professionals in support of developing and execution of sales plans in the off-premise. Ensures team is focused, well-trained for delivering expected business results, while living the company values and demonstrating these in everyday behavior. Leads talent management, growth, and change management as Molson Coors continues its transformation to a beverage company. Responsible for setting an engaging vision for talent, ways of working, and shepherding of engagement through the direct Non-Alc team as well as the dual accountability within the indirect distributor sales organization and chain teams.
• Be an active participant in driving the overall culture of the non-alc team, as we prove that innovative mindsets and positive attitudes can truly help transform our organization. 

 

Key Ingredients

• Deep knowledge of the beverage industry including spirits, strong on-premise channel knowledge, and experience along with beverage distribution knowledge.
• Preferred 5-8 years of experience in a commercial-based role driving execution across partners.
• Business understanding including pricing strategies, distributor dynamics, chain account management, and P&L management.
• Ability to engage both direct and indirect teams through vision and accountability.
• Strong people leader who can direct and influence direct reports and indirectly accountable roles to drive success.

 

 

Beverage Bonuses:   

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are