Director, Brand Narratives

About Away

We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.

Join The Crew

We are hiring a Director, Brand Narratives to join our Creative team. This position reports to the VP, Creative, and takes Away further by leading the development of powerful brand narratives that shape how the world sees and experiences us. You’ll translate business and marketing strategy into emotionally resonant storytelling across campaigns, product launches, and evergreen brand moments; ensuring every customer touchpoint feels cohesive, elevated, and distinctly Away.

What you’ll do as the Director, Brand Narratives

• You’ll lead the development of evergreen and seasonal campaign messaging, translating business priorities into cohesive storytelling strategies that scale across campaigns, product launches, and always-on content

• You’ll architect and institutionalize Away’s brand narrative framework, creating scalable processes that empower global teams to execute with local relevance and speed

• You’ll evolve and protect Away’s brand voice and tone, championing clarity, confidence, and emotional resonance across all channels (paid, owned, earned, retail, and B2B/wholesale)

• You’ll work with the Merchandising and Design teams to sculpt product stories that translate features into meaning, bridging performance, design, and human connection

• You’ll drive cross-functional alignment between the Brand and Growth teams to ensure brand narratives directly influence both top-of-funnel acquisition and long-term retention strategies

• You’ll ensure creative excellence at every stage, from brief to execution, while maintaining a high standard of storytelling and narrative consistency

• You’ll anticipate market shifts and traveler sentiment to lead the long-term evolution of Away’s positioning, ensuring the brand remains a category leader

Who you are

• You have a minimum of 8 years of experience in creative roles, with significant experience leading brand narratives at both an agency and a consumer brand; copy experience required

• You have proven experience leading integrated campaigns across multiple channels (digital, social, retail, content, and experiential)

• You’re equal parts conceptual thinker and hands-on creative leader, comfortable zooming out to define a platform and zooming in to refine the line

• You’re an exceptional writer with the ability to articulate brand voice, sentiment, and tone clearly

• You have a strong understanding of how product storytelling drives both brand equity and commercial impact

• You have experience managing and mentoring creative talent, fostering growth while maintaining high creative standards

• You’re a confident presenter and communicator, with experience presenting and influencing both senior stakeholders and cross-functional partners

• You have a deep appreciation for design, culture, travel, and storytelling craft

• You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand

• You’re agile, and motivated by a fast-paced and ever changing environment

• You’re passionate about transforming travel for all (but that’s a given!)

Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.

Who We Are

• We’re travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings. 

• We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever growing potential.

• We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique.

What We Offer

Our total rewards are inclusive of both compensation and benefits. What we offer within a salary range is dependent on a number of factors, including scope and qualif