Sr. Analyst, Marketing - Kraft Spoonables

Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Summary

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer and use that understanding to deliver growth by actioning relevant and impactful changes across key brand inputs.

The Senior Analyst will lead Miracle Whip’s strategy development and day-to-day execution, inclusive of forecasting business growth and trends, managing product launches and renovations, and identifying actionable promotional and/or merchandising opportunities. Additionally, the Senior Analyst will assist in the development and commercialization of marketing plans on the Kraft Mayo business. They will support Kraft Mayo with insights and analysis to better inform ideal strategic direction and opportunity.

Key Components of the Role

· Lead the development of short- and long-term business and marketing plans for Miracle Whip.

· Assist with generating insights, supporting annual planning development, and executing projects to drive growth on the Kraft Mayo business

· Analyze business performance, identify actions needed, and coordinate action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance).

· Own driver-based business forecast modeling for Miracle Whip. Provide recommendations for business risks and opportunities across Miracle Whip and Kraft Mayo

· Support and coordinate development of innovation. Provide insights that guide direction of innovation strategy.

· Implement program execution and advancement of near-in commercialization, including new products, renovations, line extensions, and new merchandising vehicles.

· Develop a deep understanding of the consumer and leverage consumer insights to drive brand and campaign strategy

· Collaborate with Sales to develop strategic customer programs

· Coordinate and lead advertising and promotional budgets.

Qualifications

· Bachelor’s Degree in Business, Marketing, or related field

· Minimum 3+ years’ experience in marketing required

· Excellent interpersonal skills, self-starter and ability to multitask and balance competing priorities

· Accurate and timely reporting with motivation to improve and integrate processes

· Consumer obsessed with the ability