Associate Director, Personal Promotion Marketing

Job Title: Associate Director, Personal Promotion Marketing

Location: Cambridge, MA,

About the Job

Sanofi Oncology is on a mission to modernize and strengthen our customer engagement model, allowing us to deliver transformative therapy to patients and meet the unique needs our customers in a new way. The new model emphasizes agility, precision, and deep alignment with the evolving needs of oncology providers and patients, setting a new standard in cancer care. The Personal Promotion Marketing lead will play a critical role in this by driving impactful, personalized face-to-face engagement strategies with healthcare providers (HCPs) in the oncology space. This role is responsible for ensuring tailored strategy, content, and communications that address HCP needs, enhancing field effectiveness and building strong relationships within the oncology community. This role reports to the US Oncologist Marketing Lead [confirm title] 

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. 

Main Responsibilities: 

• Develop and implement a comprehensive engagement plan tailored for HCPs, focused on personal, face-to-face interactions. 

• Ensure engagement planning touchpoints support oncologist marketing goals, according to the brand plan / brand strategy set by the Head of Marketing 

• Lead the design and development of HCP-focused content, ensuring relevance and clarity for oncology field interactions. 

• Ensure materials are adaptable and accessible for field teams, supporting effective communication and engagement. 

• Lead the engagement plan roll-out to the field teams, partnering closely with Field Training and sales leadership to effectively enable and empower the sales teams.  

• Gather and analyze insights from field-based marketing campaigns, using data to optimize content and strategies for continuous improvement. 

• Identify and implement best practices for field engagement based on campaign performance and HCP feedback. 

• Serve as the primary liaison to field teams, providing them with support, strategic alignment, and timely updates. 

• Facilitate open communication and feedback between field teams and the broader marketing organization. 

• Develop and refine messaging frameworks and communication strategies that resonate with HCPs and align with brand and engagement goals. 

About You  

• Bachelor’s degree required; advanced degree in business or life sciences preferred. 

• Marketing experience required. Oncology experience preferred.  

• Exceptional communication and analytical skills, with a focus on high-impact execution and results.  

• Proven success in customer-centric marketing strategy development and cross-functional leadership 

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affi