Senior Growth Lifecycle Manager

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

This hybrid position requires two days per week in our Denver office. 

About you

You're a strategic lifecycle marketing leader with deep expertise in driving revenue growth through impactful consumer acquisition, engagement, and retention programs across subscription and marketplace business models. You thrive in building strong internal and cross-functional relationships, positioning yourself as a subject matter expert and trusted, collaborative partner. You're energized by improving efficiency, optimizing resources, and delivering exceptional results through teamwork and strategic execution.  

About this role

As a Senior Manager in the Consumer Lifecycle Marketing team, you will own end-to-end lifecycle  initiatives that significantly impact our organization's objectives. You will independently manage complex lifecycle marketing efforts, cultivate meaningful internal and cross-functional relationships, and offer valuable thought leadership to establish yourself as a reliable subject matter expert. Your role demands strategic insight, operational excellence, and strong collaborative skills, enabling you to influence decision-making across various stakeholders.

About your Skills 

• Relationship Building: Adept at developing and maintaining internal and cross-functional relationships, recognized as a reliable, expert partner
• Data-Driven Decision Making: You excel at using data to identify opportunities and make decisions to proactively solve complex problems
• Operational Excellence: Skilled at managing complex projects end-to-end, optimizing resources, and driving measurable outcomes
• Strategic Leadership: Expert ability to develop comprehensive lifecycle strategies that drive measurable revenue growth, with a track record of balancing short-term conversion goals with long-term retention and lifetime value
• Analytical Insights: Strong analytical capabilities, leveraging data-driven insights to solve problems and optimize strategies
• Technical Expertise: Advanced knowledge of marketing automation systems and ability to architect complex, personalized customer journeys while maintaining technical best practices

What you'll be doing: 

• Develop comprehensive lifecycle strategies across the full customer journey, from acquisition to engagement to retention, with clear revenue impact goals
• Develop internal and cross-functional relationships, establishing yourself as a dependable partner and subject matter expert
• Lead cross-functional initiatives with product, analytics, and pricing teams to develop integrated approaches to improving conversion, customer engagement, retention, and lifetime value through process improvement and strategic innovation
• Collaborate closely across diverse teams to streamline processes, optimize resource allocation, and boost operational efficiency
• Utilize data analytics to drive informed decision-making and continuously optimize marketing strategies
• Mentor and guide team members, supporting their professional growth and reinforcing a collaborative, results-oriented culture

What you’ll have

• 6+ years of experience leading lifecycle marketing for consumer businesses, with demonstrated success driving significant revenue growth in subscription or marketplace models
• Proven track record of building and scaling lifecycle programs that have delivered measurable business impact, with specific examples of revenue lift or retention improvement
• Proven ability to build strong internal and cross-functional relationships, positioning yourself as a trusted expert and collaborative partner
• Demonstrated expertise in marketing automation tools (e.g., Braze, Iterable) and personalized customer journey development
• Strong analytical skills with a record of effectively leveraging data to optimize marketing performance and inform strategic decisions
• Exceptional communication, stakeholder management, and influencing skills across teams and organizational levels