VP Marketing, Healthcare Workforce Solutions

We Impact Lives Through Purpose-Driven Work in A People First Culture

 

Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers.  

 

Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025.  

 

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.  

 

WHAT YOU’LL DO

As Vice President of Marketing, Healthcare Workforce Solutions, you will lead the strategy and execution for Ascend’s accelerated growth across a strategic, multi brand portfolio that includes Laudio and Staff Garden. You will define and drive category leading thought leadership, product and solutions marketing, and a differentiated industry presence that positions Ascend as a leader in how healthcare organizations engage and support their workforce. Partnering closely with Sales, Product, and Executive Leadership, you will align go to market strategy and end to end demand generation with a clear mandate to build a healthy, scalable pipeline fueled by highly qualified leads.

WHERE YOU’LL WORK

This position offers the flexibility of remote work within the United States and requires alignment with Eastern or Central time zone hours to support business needs.

HOW YOU’LL SPEND YOUR TIME

• Strategy Development: Own and evolve the overall marketing strategy aligned to company growth objectives and priority healthcare market segments. As a full stack marketer, you will bring a creative, differentiated approach to positioning Ascend in a competitive healthcare technology landscape while driving measurable demand.
• Demand Generation: Design and execute capital efficient, multi channel demand generation programs targeting C suite healthcare leaders, with a strong focus on pipeline quality and revenue impact. Partner closely with Sales to ensure lead quality, conversion, and pipeline acceleration while leveraging analytics to continuously optimize performance.
• Brand Management: Establish, protect, and scale a strong brand identity across Laudio, Staff Garden, and the broader Healthcare Workforce Solutions portfolio, ensuring consistent, compelling messaging across all channels.
• Market & Customer Insight: Lead ongoing market research and competitive analysis to understand customer needs, healthcare system trends, and evolving buyer behavior, translating insights into actionable marketing strategies.
• Full Stack Marketing Leadership: Oversee product, content, and digital marketing while testing and scaling innovative programs that drive awareness, engagement, and demand within core healthcare customer segments.
• Customer Community Development: Design, launch, and scale the company’s annual customer conference and build engaged, ongoing virtual user communities that deepen customer relationships and advocacy.
• Ambassador & Referral Strategy: Build and nurture a strong ambassador and referral ecosystem, developing compelling case studies and customer references to support enterprise level reference selling.
• Account Based Marketing: Advance and expand account based marketing efforts to identify, engage, and convert key strategic health system accounts in partnership with Sales.
• Analytics & Reporting: Leverage advanced analytics to inform decision making, measure marketing effectiveness, and continuously refine strategy. Cascade data driven discipline across marketing and partner teams while delivering clear, executive level reporting on performance and impact.
• Partnerships & Influence: Identify and activate strategic partnerships and industry influencers to expand market rea