VP, Corporate Marketing (Corporate Comms)

Vice President, Corporate Marketing (Corporate Comms)

SailPoint is the leader in Identity Security. SailPoint customers represent half of the Fortune 500 and half of the ASX 50.  This customer strength provides us with a great community of customers, partners and analysts who trust SailPoint and our team to solve complex challenges. SailPoint continues to grow globally and expanding our global presence creates opportunities for top salespeople to become a part of our awesome culture.   
 

We are recognized by analysts such as Gartner, Forester and Kuppinger Cole as the leader in the market and we continue to push ourselves to define the market rather than follow what the analysts or competitors are marketing. Organizations struggle to understand who has access to what applications and data, and we help them answer these key questions. Identity security is the central control point for risk management for the enterprise. 

We are proud of our team and the culture we have built which has led to our employees voting us “best places to work” – 15 years in a row. 
 

The role: 

The Vice President, Corporate Marketing owns the development and execution of SailPoint’s brand and communications strategy, helping to ensure the company maintains its dominant position in identity security. Reporting to the CMO, this position is responsible for SailPoint’s brand identity and brand voice, all external communications, including our executive thought leadership, plus how we market to our customers and set them up for long-term success throughout their journey with us. The brand and creative team, corporate communications team and customer marketing team all report into this role.

Responsibilities include:

• Shape, refine and govern SailPoint’s brand identity, from visuals to tone of voice and overall company messaging.
• Drive impactful executive communications strategy across CEO, President and other key leaders, ensuring everything from their keynotes to written blogs and bylines are stand-out, speak to their “voice” and underpin a compelling and thoughtful speaker platforms for each. This includes driving messaging and main stage content strategy for SailPoint’s cornerstone event, Navigate.
• Partner with brand & creative director to oversee brand governance, keeping brand standards up-to-date and driving consistency across properties, while ensuring that the brand stays fresh, exciting and engaging
• Lead global PR team in the development and execution of a coordinated, company-wide PR strategy with measurable objectives. Ensure regional nuances are factored into PR plans and media strategy across EMEA, APJ and Americas.
• Drive industry analyst relations strategy to keep SailPoint top-of-mind with key analysts, influencing their view of the market and of SailPoint.
• Guide social media team in setting goals, content strategy, performance management and break-through ideas that engage key buyers and influencers in meaningful ways.
• Partner closely with Finance, Legal, and Investor Relations to ensure message consistency, disclosure discipline, and risk mitigation in a public-company environment. This includes the quarterly earnings communications process, including earnings releases, prepared remarks, internal employee communications, and executive talking points as needed
• Partner with finance and investor relationship to develop and maintain financial messaging frameworks and executive visibility strategies that elevate the CFO across external platforms—such as intranet channels, leadership forums, conferences, and industry events.
• Partner with customer success team to deliver adoption/cross/upsell campaigns that deepen our customers’ investment in SailPoint; balance this with delivery of strong advocacy program across customer references, customer stories (blogs, videos, etc.), Executive Advisory Board meetings and Executive Sponsorship Programs.
• Curate, architect and distribute centralized corporate thought leadership content such as customer stories, exec and subject matter expert thought leadership, blogs, etc.
• Oversee the selection of creative, communications, and PR agencies and manage these critical relationships.

Requirements

• 15+ years brand and corporate communications experience, within a high growth enterprise SaaS company
• Strong understanding of how brand activities connect to demand and ove