Brand Manager, PROJECT

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Informa's Fashion Portfolio is the leading producer of world-renowned fashion trade events, including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. We believe uniting the industry's best talent and most dynamic events will translate into stronger events for buyers and brands and help us achieve our promise to the industry: to deliver superbly merchandised marketplaces, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products.

Job Description

The Brand Manager (PROJECT) will drive the execution of the brand strategy and go-to-market strategies for PROJECT, the largest menswear market in the U.S. You will be responsible for preserving and enhancing the DNA and visual identity of the brand across creative campaigns and marketing channels, manage & establish new partnerships, launch community programs, and implement strategies to reach new audiences.

The Brand Manager will report to the Director of Brand & Community and act as the bridge between the commercial & marketing teams to ensure alignment and to translate commercial goals into results-oriented marketing plans and campaigns.

The ideal candidate should possess a solid understanding of brand management best practices, as well as brand marketing campaign development and visual guidelines/campaign development.

Additionally, the Brand Manager  is responsible for the management of external partners, resources, and freelancers as needed, and other project management responsibilities as necessary.

Role Accountability and Duties:

Brand Marketing & Brand Management:

• Align marketing teams with the brand's strategic direction and collaborate with cross-functional teams to support plans.
• Manage delivery of annual/seasonal campaigns and messaging in partnership with the Director of Brand & Community.
• Create briefs and partner with external agencies as needed to translate commercial plans into creative themes and messaging.
• Ensure brand consistency across visual communication formats and marketing channels.
• Plan and execute advertising activities and media plans.
• Develop Hero brand-specific content and support community-based social media activities.
• Collaborate on experience/activation-specific messaging and communications.
• Work with the content team to execute photo and video initiatives.
• Support the development of customer personas and acquire a deep understanding of the industry and target segments.

Event / Commercial Strategy Alignment & Execution:

• Align with commercial teams on key merchandising/event brand themes each season; Execute seasonal event briefs, targets/wish lists, and ensure ongoing dissemination of key event information to marketing teams via brand curation guides.
•  Lead marketing across commercial kick-offs, regular alignment meetings, and ongoing touch base meetings as needed.
•  Align with commercial, operations, and creative teams on event look/feel, signage, décor, and major experiential moments.
•  Support in ideation/ concept of how the brand translates to on-site experiences each season in partnership with the Events & Experiences team.
•  Work closely with Director of Brand & Community and VP of Events on ideation, discovery, and execution of partnerships, sponsorships, and collaborations that create awareness around PROJECT hero brand within the industry and community throughout the calendar year.
•  Liaise with Experiential, PR, and other team leads to organize, execute, and contribute to brand installations, VIP receptions, and community events.
•  Monitor market trends and competitor activity; provide ongoing updates and reports; present insights to key stakeholders and leadership as necessary.
•  Support Informa Markets (Group) pillars and KPIs by developing actionable ideas and tactics appropriate for the Hero Brand vertical, events, and community.
•  Manage onsite photo & video production teams and agencies in support of marketing, content, and event coverage needs