VP, Brand Marketing

Position Overview:

Guitar Center is seeking a Vice President of Brand Marketing to evolve our brand strategy across every customer touchpoint. This leader will be responsible for defining how Guitar Center shows up in the world—ensuring our positioning, messaging, and creative expression are cohesive, compelling, and deeply rooted in the needs of musicians. 

This role is highly cross-functional, working in close partnership with Digital Marketing, Creative, Merchandising, Stores, Product, and PR to ensure every campaign and experience reinforces a unified brand story.  

The ideal candidate is both a strategic brand builder and a customer-obsessed leader who understands musicians because they are one. You play music—and it shows in how you think, lead, and build brands.

 Key Responsibilities 

• Own and evolve Guitar Center’s brand strategy and positioning, defining a clear, differentiated point of view that resonates with musicians and guides messaging, tone, and creative expression across all channels and experiences.  

• Serve as the enterprise brand steward, ensuring consistency, relevance, and emotional impact across campaigns, platforms, retail environments, partnerships, and customer touchpoints.  

• Lead end-to-end brand campaign planning and execution, aligning paid, owned, and earned efforts to deliver cohesive, customer-centric experiences that ladder up to a unified brand narrative. 

• Own and elevate Guitar Center’s retail marketing and in-store brand experience, defining the role of physical stores within the broader omnichannel ecosystem and ensuring every location is a powerful, musician-first expression of the brand. Lead brand direction for in-store campaigns, promotions, seasonal moments, launches, signage, and experiential initiatives, while partnering closely with Retail, Store Operations, Visual Merchandising, and Merchandising to drive traffic, engagement, and conversion. Establish clear brand standards and success metrics for retail environments, ensure new store openings, remodels, and concept tests reflect evolving brand strategy.

• Define and elevate omnichannel brand integration, ensuring seamless alignment between digital, in-store, mobile, lifecycle, and experiential touchpoints, including store openings, remodels, seasonal moments, and concept tests.  

• Champion experiential and cultural brand initiatives, including events, demos, partnerships, launches, PR, and community moments that strengthen Guitar Center’s role in music culture and deepen emotional connection with musicians.  

• Partner deeply with Digital Marketing and Creative, aligning brand strategy with performance goals while guiding creative excellence within clear brand guardrails.  

• Lead with customer obsession and insight, leveraging research, data, and qualitative feedback to inform strategy, optimize experiences, and advocate for the musician’s voice at the executive level. 

• Build, inspire, and scale a high-performing brand marketing organization, establishing clear priorities, processes, accountability, and success metrics across brand-led initiatives and workstreams.  

• Act as a senior marketing and company executive leader, balancing long-term brand vision with operational rigor and executional excellence to drive sustainable growth and cultural relevance. 

Qualifications

Qualifications:

• 12+ years of progressive ex