Senior Director, Paid Search

TITLE Senior Director, Paid Search
DEPARTMENT Paid Media
DIVISION NP Digital
LOCATION Remote - US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital (NPD) is seeking a Senior Director, Paid Search to help grow our Paid Media team while serving as a trusted resource for our prospective and existing clients. Reporting to the VP, Paid Media, the ideal candidate for this role is someone who has experience building and leading paid search and shopping strategies at a digital marketing agency, including seamless handoff to Paid Search Managers and Specialists that will be focused on implementing the strategy through execution.

Candidates should have outstanding knowledge of Google Ads and Microsoft Ads. They know how to structure campaigns to optimize performance based on each search platform’s ad auction algorithms and best practices. Equally important to technical paid search experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike. You earn the trust of CMOs and CEOs by showing them thoughtful insights, compelling strategies, and clever uses of paid search and shopping to drive meaningful impact to their business.

The Senior Director, Paid Search will be an individual contributor focused on driving new revenue and overseeing a book of business. You’ll get plenty of opportunities to pitch Fortune 1000 brands and will work closely with our other paid media team members to guide their thinking and ultimately help develop their skill sets. You’ll also partner with Client Services & Sales to spot opportunities for us to expand our client relationships. The ideal candidate has the entrepreneurial spirit to build things, move fast, and get things done.

To qualify, candidates must reside and be eligible to work in the United States.

ABOUT THE RESPONSIBILITIES

• Own paid search, shopping, and Performance Max strategy across NP Digital’s clients
• Coordinate with other paid media Directors or Strategists in overarching paid media strategy development
• Supervise client budgets, QA budgets managed by all Associate Directors, Managers and Specialists, oversee budget shifts & pacing, and align with paid media leadership
• Demonstrate subject matter expertise to external and internal stakeholders
• Lead paid search team meetings and may attend internal or external client meetings
• Educate team on paid search, shopping, and PMax setup best practices as well as inform team of new creative best practices, placements, or platform updates
• Review all reporting and insights for assigned accounts and may assign tasks to Associate Directors, Managers, or Specialists aligning with their responsibilities
• Own relationships with Google, Microsoft, OpenAI and SA360 agency representatives
• Oversee testing roadmaps and implementation across paid search clients
• As needed, plan, manage, and execute integrated Digital Media campaigns, including but not limited to account setup, strategy development, organization, and management
• Directly manage paid search Associate Directors
• Provide mentorship, structured assistance, instruction, and inspiration to the team
• Participate in agency thought-leadership deliverables, such as blogs, white papers, social posts, or webinars
• Share paid search industry news and trends with department and/or agency and develop POVs on paid search topics
• Create new department processes and use automation and AI to improve efficiency of tasks
• Contribute to training documentation and presentations specific to NPD's media philosophy and processes within Paid Search
• Develop Paid Search, Shopping, or PMax case studies or award submission stories
• Play an active role in pitches for renewals, upsells, and new ac