Marketing Project Manager

At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.

The Marketing Project Manager role manages the day-to-day execution of marketing programs for assigned verticals/partners/channels by coordinating the activities of various internal teams, including but not limited to verticals, integrated marketing & communications, innovation & integration, technology, compliance, and marketing operations. It is the job of the Marketing Project Manager to flawlessly get each and every marketing campaign/job/project through the various stages of campaign development, including but not limited to strategy, creative, compliance and production, in a set timeframe. This is a marketing execution/project management role.

About This Role:

 

Key Accountabilities:

1. Execute Marketing Campaigns

Serve as project manager, consultant and production resource driving marketing campaigns and projects for marketing strategy, integrated marketing, and vertical teams in order to achieve established account growth/balance/spend goals and objectives as well as campaign execution goals.

• Drive all campaign processes through influence of and collaboration with various internal/external teams, including marketing execution communication with partners.
• Act as marketing plan project manager on all campaigns through assigned vertical, partner or channel(s).
• Lead in all stand-up and kick-off meetings.
• Build project plans and oversee each variable of the plan to ensure timely delivery and accurate output while removing roadblocks
• Responsible for development and accurate delivery of all functional aspects of campaigns for example set up documents, campaign specs, fully proofed and validated creative, final campaign criteria etc. including all necessary approvals
• Lead implementation and production of variety of channels—mail, print, digital, in branch/in store collateral, events.

2. Build and maintain technical knowledge of campaigns, promos, offers, and production specs

• Responsible for understanding the full impacts of all technical aspects of campaign/offer set-up
• Understand vertical/business goals and translate in to technical set-up of promo/offer codes
• Leverage existing capabilities to flawlessly execute marketing programs
• Maintain repository of all current offer capabilities to include acquisition, bonus, customer management, etc.
• Serve as resource for current production specs, inventory and offer solutions to performance marketing.
• Ensure set-up aligns with reporting and analytics expectations to guarantee accurate performance and reads of each marketing campaign

3. Continually build and maintain deep and complete knowledge of the business, processes and technical specificities by partner as related to marketing campaigns/promotions.  Solely responsible to ensure flawless execution and no errors in campaign functionality.

4. Develop projects and execution of programs to improve the Customer Experience and how customers engage with us.

• Document and keep track of the customer journey within Partnership.
• Work with cross functional teams to bring new technologies & capabilities to life.
• Identify gaps capabilities and hand off to Innovation Project Management Team for build out.

5. Manage and evaluate marketing calendars at a partner and overall level to ensure execution effectiveness

• Ensure timely delivery of all materials to internal teams and partners
• Drive campaigns from kick-off to execution through self-evaluation of campaign complexity and timeline requirements based on previously agreed upon marketing calendar
• Oversee master calendar to ensure production efficiencies
• Work with colleagues to consolidate all marketing activities in to one master calendar
• Evaluate individual campaigns with team members to gain cost and operational efficiencies where available

6. Oversee Marketing Campaign Governance

• Responsible for proofing all creative assigned for execution and technical elements
• Manage, traffic, and track all marketing pieces/campaigns (inputs and outputs)
• Maintain inventory of completed marketing piece/campaign work in central repository for purposes of audit, future reference and how long pieces have been in-market.

7. BSA Compliance: Understand and comply wi