Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Product Marketing Lead within PNC's Marketing organization, you will be based in Pittsburgh, PA; Cleveland, OH; Chicago, IL; or Philadelphia, PA.

PNC Bank’s Deposit Growth Marketing team is seeking an experienced, data-driven Product Marketing Lead to define and drive the go-to-market narrative for new deposit products and features. In this role, you will own customer segmentation and persona development, collaborating closely with product and sales teams to craft compelling messaging, positioning, and offer strategies that fuel acquisition and retention.

Key Responsibilities

· Own, develop, and manage the go-to-market strategy for new banking products and features.
· Establish high-impact customer segments by leveraging first-party data, third-party data, and market research.
· Lead competitive analysis to uncover market trends, identify product differentiators, and inform positioning.
· Create compelling messaging and positioning to articulate the value of PNC’s products including website copy, in-app messaging, and brochures.
· Partner cross-functionally with product and sales to define clear value propositions and strategies tailored to each target segment.
· Collaborate with external agencies to deliver high-performing creative that resonates with target segments.
· Design a comprehensive measurement framework to track and optimize acquisition, engagement, and retention.
· Drive ongoing experimentation in messaging, offers, creative, and channels.
· Own and optimize offer strategy to maximize long-term value and ROI
· Create resources that improve product fluency for internal and front-line teams to help support interactions with customers and prospects.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.  Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and