Senior Manager, Revenue Growth Management

The Sr. Manager of Revenue Growth Management develops, implements, and monitors trade strategy. This position leads the annual sales planning and budgeting process by partnering with the sales finance. This position is also responsible for monitoring and tracking performance relative to established rates throughout the year. This position owns trade guardrail, promotion strategy, price list for bracket integrity and compliance. Responsible for leading and maintaining broker relationships/needs. Driving continuous process enhancements and system improvements by closely collaborating with sales, demand planning, sales finance, and category management.

Responsibilities Include:

• Effectively facilitates annual budgeting of variable trade, placement funding, and support sales planning and target development across food service, impulse channels. 
• Manages the sales trade budget including allocations, as aligned with sales directors/VP of sales 
• Builds, develops, and enhances current reporting cadence and track KPIs against the business execution. 
• Works closely with the accounts receivable to provide a sales perspective on offer accuracy and accrual management. 
• Maintains and manages annual trade rates throughout the year; calls out and accurately manages risk and opportunity to financial accruals. 
• Partners with finance to ensure offers are accurate, tracked, and correspond to established annual sales plan rates and spending goals.��
• Improve existing process and customer investment tool supporting annual bids/RFP in driving growth. Identify opportunities in leading system efficiency or process automation where necessary to drive continuous improvement. 
• Analytical in using data in supporting sales planning, and execution. Identify opportunities to lead data initiatives in driving insights and growth. 
• Partner with Sales leaders and Finance to design incentive programs that promote growth opportunities for our customers. 
• Acts as the trusted partner to the business development managers in providing recommendations based on market conditions or competitor dynamics in delivering against the sales target. 
• Partner with category management in driving profitable mix and customer priority across channels.

• Bachelors Degree in business or related field
• 7 years minimum experience in sales with a major CPG company; understanding Food Services, Warehouse or Convenience channels experience a plus
• Familiar with Tableau / Nielsen / IRI; other data sources. Experience with data warehousing and IT also important
• Strong analytical, communication and interpersonal skills, influencing skills, lead and work in cross functional teams, strong prioritization and time management skills required, leadership skills, and drive to succeed and sense of urgency. 
• Curious mindset, flexible with effective communication. 
• Ability to work well in a cross -functional environment with strong conflict resolution skills. 
• Acumen to teach and build competency within the Sales Team.

The base pay range for this position is $128,501 to $179,902 annually.  Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law.  This pay range represents the anticipated salary for this position at this time

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

#Hybrid

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods. 

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location.  Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at