Senior Manager, Paid Social (Growth Marketing)

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

Step into a role that’s at the epicenter of our growth ambitions. As the Sr. Manager of Paid Social, you'll not only lead our efforts on social platforms but also help accelerate our revenue growth.

Armed with deep expertise in Paid Social platforms, your data-driven approach will set the benchmark for best-in-class, defining and executing strategies that drive performance.

This isn’t just about managing a team, strategies, or the agency relationship; it’s about defining how Paid Social can excel as part of the Growth Marketing portfolio. You will report to the Director of Paid Acquisition. If you're among the best, ready to elevate your career, this position awaits you!

Your Responsibilities:

As a hands-on, seasoned expert in optimizing Paid Social for performance marketing, you'll lead the charge in creating and refining our strategies. Your data-driven approach should challenge and elevate our Paid Social strategy, aiming to set industry standards.

• Leadership & Strategy: Champion cross-functional projects, steering the development of strategy to fuel measurable growth. Oversee resources and timelines to achieve program goals. Your role requires proactive thinking and a bias for action.

• Testing & Innovation: Lead the testing roadmap for Paid Social, testing & optimizing performance. Your insights will not only drive growth within Paid Social but will also influence broader Growth Marketing strategies.

• Analytical & Measurement Expertise: Use data to drive performance, focusing on metrics like CAC:LTV, ROAS, and CPA. While you'll have the support of an analytics team, your decisions are data-informed, blending both analytical and measurement skills.

• Collaborative Spirit & Communication: Forge strong partnerships with teams across the company, from Channel leads and Creative to Analytics and Product. You will help lead and align efforts to achieve shared growth goals.

• Agency Stewardship: Build and nurture our relationship with the external marketing agency, ensuring our visions align and our goals are jointly pursued.

• Team Growth & Capability Management: Be the guiding force for your direct reports, nurturing their professional development and instilling a culture of excellence.

What it takes to catch our eye:

Beyond the basics, here is a blend of skills and spark that makes us take notice:

• Proven Track Record: Demonstrated success in leading Paid Social strategy and execution, with tangible results that showcase your ability to achieve significant growth.

• Leadership Excellence: Experience in leading and mentoring teams, showcasing your ability to inspire, guide, and elevate those around you.

• Technical Depth: Mastery of the tools, platforms, and technologies associated with Paid Social, combined with the drive to stay updated with the latest trends and shifts.

• Ambitious Drive & Organizational Skills: A continuous hunger for improvement, always pushing boundaries, and setting higher benchmarks. Your strong project planning skills will be key in managing multiple initiatives.

The annual base salary for this position in California and Washington ranges from $113,000 - $184,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. <