Senior Manager, Marketing

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Pay Range: $97,300.00 - $175,200.00

Job Description

What You'll Do:

The Senior Marketing Manager role is expected to demonstrate creativity, strategic thinking and planning, and to develop ideas from the ground up and oversee their implementation. This position deploys a wide range of marketing initiatives that drive awareness and enrollment goals. This role will work with various stakeholders, in particular Partnership Relations and Business Development, on high-level projects and programs that promote WGU to prospective and existing partners, to include annual marketing programs strategies, creative projects, website needs, direct marketing, and other core elements of the marketing effort. The Senior Manager will have a proven track record in developing and executing brand marketing, direct marketing, digital marketing, and non-digital marketing efforts. This role requires a strategic thinker and a results-driven, data-focused, detail-oriented, highly organized team player who can work in a rapidly- evolving environment. The Senior Marketing Manager provides leadership and direction to a small team. As a member of our Marketing Leadership team, you will be responsible for helping develop, implement, and track WGU Business-to-Business (B2B) marketing initiatives.

This individual will work collaboratively with the Director of B2B Marketing and the Directors for Portfolio Strategy and Growth, Healthcare Partnerships, Community College Partnerships, Military Engagement and School District Partnerships.

Main Responsibilities Include:

• In partnership with the Director of B2B Marketing and Partnership Relations, helps identify and develop the strategy for marketing programs, including messaging, audience segmentation, timing, creative, flow, and results in analysis.

• Manages day-to-day operations for assigned areas, which may include the production of complex campaigns including creation, set up, segmentation, scheduling, and tracking.

• Develops and executes marketing plans while working with writers, designers, and developers to develop message direction, marketing collateral, and website updates.

• Manages the Manager of Communications and leads copywriting efforts, including external copywriting projects.

• Develops and creates email tests and other types of test strategies to refine communication performance, including content, images, colors, messages, subject lines, etc.

• Provides support for a continuous research effort, tracking competition, evaluating alternative product strategies, and exploring new ways to deliver the WGU message to partnerships persuasively.

• Provides support to the Director for the annual marketing plans and related budget.

• Ensures project deadlines are met and followed to completion.

• Guides implementation and execution of marketing campaigns in support of other WGU Partnership Relations,  such as Business Development and Partnership Success.

• Maintains effective reporting capabilities that track performance against targets, and provides strategic guidance with analytic efforts – e.g. website analytics, conversion analysis, etc.

• Participates in training programs and professional development workshops and conferences as appropriate to maintain currency in skills and trends related to sales, marketing, enrollment, market research, management, and higher education.

• Creates a department culture in wh