Product Manager (Private Label)

Location: Pittston, PA. This is a hybrid position with Tuesdays and Thursdays onsite.

Product Manager (Private Label) at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

• Excellent Compensation Packages

• Medical, Dental and Vision Benefits Effective on Day 1

• 401k Package, Paid Time Off Program, and Profit Sharing

• Hybrid Work Environment

• Associate Discounts and Community Giveback Programs

• College Tuition Savings Program

• Caring Family Culture Toward all Associates

• Certified as a FORTUNE Great Place to Work

• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

• Family owned for 90+ years

Position Summary:

The Private Label Product Manager is responsible for the strategic development, sourcing, commercialization, and lifecycle management of Benco Dental’s private-label portfolio. This role drives new product initiatives, supports margin and growth objectives, and ensures delivery of high-quality, clinically relevant products aligned with Benco’s brand standards.

The position serves as the cross-functional leader for private-label initiatives—collaborating with Sales, Marketing, Supply Chain, Finance, Quality, and vendor partners to bring products from concept to market while maintaining cost competitiveness, regulatory compliance, and supply continuity.

Do YOU Possess These Skills and Attributes?

• Strong analytical and financial acumen.

• Vendor negotiation and sourcing experience.

• Project management and organizational skills.

• Ability to influence cross-functional teams without direct authority.

• Effective communication and presentation skills.

• Proficiency with Excel, PowerPoint, and product lifecycle tools/systems.

• Strategic thinking and execution

• Customer-centric mindset

• Collaboration and stakeholder management

• Results orientation and accountability

• Continuous improvement and innovation

Do These Responsibilities Interest YOU?

Product Strategy & Portfolio Management

• Develop and execute category strategies for Benco Dental™ and ValuLine® private-label products aligned with company growth and profitability goals.

• Identify new product opportunities based on customer needs, sales feedback, market trends, and competitive analysis.

• Build and maintain product roadmaps and lifecycle plans, including product launches, enhancements, and rationalization.

• Monitor product performance and recommend actions to improve revenue, margin, and market adoption.

Product Development & Commercialization

• Lead end-to-end product development from ideation through commercialization and post-launch optimization.

• Define product requirements, specifications, positioning, and pricing strategies.

• Coordinate packaging, branding, labeling, and product documentation in partnership with Marketing and Regulatory teams.

• Support go-to-market planning, sales enablement materials, and internal training.

• Ensure compliance with applicable regulatory, safety, and quality standards.

Vendor & Sourcing Management

• Identify, evaluate, and onboard manufacturing partners and suppliers for private-label programs.

• Negotiate pricing, supply agreements, MOQs, and contractual terms in collaboration with Supply Chain and Finance.

• Manage vendor relationships to ensure product quality, on-time delivery, and cost stability.

• Support sourcing strategy initiatives including cost optimization, tariff mitigation, and supply diversification.

Cross-Functional Collaboration

• Serve as the primary liaison between internal teams and external partners for assigned product categories.

• Collaborate with Sales, Marketing, Operations, Quality, Finance, and Customer Service to execute product initiatives.

• Support sales teams with product expertise, positioning, and customer-focused solutions.

• Participate in internal planning processes including portfolio reviews, pricing committees, and strategic initiatives.

Financial & Performance Management

• Develop business cases and financial models to support new product investments.

• Monitor KPIs including revenue, margin, inventory performance, and adoption rates.

• Provide regular reporting and recommendations