Manager, Global Partner Marketing- 31st Union

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms and include Visual Concepts, Firaxis, 31st Union, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, WWE 2K, XCOM and more.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need: 

2K is looking for a Manager, Global Partner Marketing to join its Core Games Team working on a future 31st Union developed title and other unannounced AAA studio releases. Founded in 2019, 31st Union is a SF Bay Area studio with a team of experienced AAA developers led by Michael Condrey, a former Call of Duty studio head. Reporting to the Director, Global Marketing Strategy, the Manager, Partner Marketing  will be focused on developing global Partner Marketing Programmes that will manage all marketing efforts to create internal and external partnerships that grow our core players.

The primary goal is to develop strategic marketing partnerships and work hand in hand with selected brands to amplify and create holistic marketing plans that all deliver to the overarching marketing strategy and player experience. The ideal candidate will have experience in working with brands, platforms and/or talent; as well as familiarity within the brand and agency space, gaming industry, and how to optimally structure strategic brand partnerships. 

What You’ll Do:

Global Partner Marketing Strategy:

Work closely with different kinds of partners to design and execute marketing programs that put the player first
Identify and build plans against current and upcoming trends and insights  within the gaming and entertainment  industries that can be leveraged in partner activations
Responsible for the marketing strategy and overall marketing partnership, and collaborate daily with cross-functional team, and partner organizations 
Develop marketing partnership guidelines across the player journey for foundational brands, product launch, campaign media &  in game opportunities 
Utilize a deep understanding of global gaming, entertainment and culture to support in the development of the franchise’s Global Partnership Strategy
Collaborate with the right brand partners who can bring us to the forefront of culture and top of mind with our target audiences
Help drive the development of strategies and concepts that will connect brands with the player community and gaming experience 
Collaborate with Global Marketing Strategy, Live Services, Product managers, Licensing and Partnership team and external marketing partners to bring to life compelling messaging, creative content, and product integrations

Campaign Management & Optimization:

Lead cross-functional brand partnership briefings, collaborating with each team to build comprehensive plans against partner assets and plans 
Manage the partner execution of co-marketing campaigns through the launch of cross-functional initiatives and player experience 
Evaluate partnership success through qualitative and quantitative metrics and adjust strategies based on findings
Manage budget and oversee all aspects of execution in partnership with Director, Global Marketing Strategy 

Leadership, Collaboration and Communication:

Communicate partner needs and collaborate with cross-functionally to ensure programs are developed and delivered on time and in budget
Ensure continuous communication with regional teams as they develop programs to ensure brand alignment  
Develop and manage internal asset and budgeting documents that give a real time view of partnership status
Build and maintain strong relationships with marketing partners, acting as the primary point o