Senior Manager, Genesis Business Analytics - SUVs

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

 

 

Location

NHQ

Purpose

The Subject Matter Expert (SME) for assigned vehicle(s), which includes maintaining comprehensive, real-time knowledge of: sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics.

The department’s key mission is to achieve revenue and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s).  Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch coordination.

Major Responsibilities

• Proactively analyze performance of assigned vehicle(s) relative to objectives, develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at regular governance meetings.
  • Provide strategic input to ensure assigned vehicle(s) meets Sales and Marketing channel marketplace needs.
  • Participate in development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.
  • Collaborate to ensure product concept, positioning, KSPs are clearly communicated and with consistency throughout all company-owned and 3rd party websites/channels.
  • Collaborate to optimize competitiveness and support incentives planning meetings.
  • Collaborate to identify opportunities to increase revenue.

Major Responsibilities (continued)

• • Analyze and validate financial impact of recommendations.
  • Partner with Distribution to ensure optimized trim mix and pipeline.
  • Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).
  • Operate closely with field leadership to collaborate, manage and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan. 
  • Collaborate in setting business objectives for each vehicle.  Identify key product, marketing and sales programs required to achieve objectives.

For assigned vehicle(s), lead regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.

Authority

~ Develop business case for product performance improvement recommendations.

~ Manage cross-functional teams and projects.

Education

~ Bachelor’s degree required.~ Master’s degree a plus

Related Experience

~ Minimum 7 years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales). Automotive industry experience preferred.

~ Cross-functional project management experience is required.

~ Extensive data analysis experience and data visualization expertise required.

Skills/Knowledge

~ Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.

~ Strong automotive industry and technology knowledge preferred.

~ Experience with PIN, Maritz, GfK, IHS/Polk, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus.

Certification Required

~ N/A

Physical Requirements

Normal office duties

Work Model

#LI-Hybrid (60% Onsite/40% Remote)

Affiliate

#Hyundai

Compensation

$103,600.00 - $148,000.00 Annual

Benefits

Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, secon