Sr Marketing Manager, Pharma & Consortia Engagement

Anticipated Travel: 25%

About Natera
At Natera, we are transforming the future of oncology care with groundbreaking molecular and genetic testing solutions. Our innovative products, such as the Signatera molecular residual disease (MRD) assay, empower healthcare providers with data-driven insights to improve patient outcomes. Join a team that values innovation, collaboration, and the relentless pursuit of better health outcomes for patients.

Position Overview
Natera is seeking a dynamic Sr. Marketing Manager, Pharma and Consortia Engagement to lead marketing strategies and guide clinical research partnerships with pharmaceutical companies, consortia groups, and key opinion leaders (KOL). This role plays a key part in aligning Natera's oncology product portfolio, including Signatera, real-world data solutions, and comprehensive oncology offerings, with the unique needs of our partners.

As Sr. Marketing Manager, you will collaborate with cross-functional teams such as sales, product management, and medical affairs to develop and execute targeted, multi-channel B2B marketing strategies. Your work will drive customer acquisition, enhance engagement with influential KOLs, and help achieve our strategic growth objectives.

Key Responsibilities

• Messaging Development: Translate complex scientific data (e.g., publications, posters) into compelling narratives for each customer group, to drive forward the industry’s approach to ctDNA-guided clinical trials
• Account-Based Marketing (ABM): Develop and execute customized marketing strategies that align Natera’s oncology solutions with the needs of national and regional systems of care, as well as pharmaceutical partners.
• Multi-Channel Campaigns: Implement B2B marketing campaigns across digital, email, social media, and events to drive awareness and adoption of Natera’s oncology products.
• Sales & Marketing Collaterals: Lead the creation of engaging materials to be used by sales teams when interacting with key decision-makers within pharma, consortia, and clinical research organizations
• Market Analysis: Continuously monitor market trends, competitor activities, and customer feedback to adapt strategies and ensure Natera stays ahead of the curve.
• Performance Tracking: Evaluate the effectiveness of marketing efforts, identifying and addressing gaps to meet growth targets.
• Engagement Opportunities: Identify and manage opportunities to increase Natera’s visibility across key stakeholder groups.

What You’ll Need

• Bachelor’s degree in life sciences, marketing, or a related field (advanced degree preferred).
• 5+ years of experience in marketing, preferably within the medical diagnostics, pharmaceutical, or biotech industries.
• Strong experience in oncology and/or genomics is highly preferred.
• Proven success in developing and executing account-based marketing (ABM) strategies in B2B environments.
• Exceptional communication skills, both verbal and written, with the ability to distill complex scientific concepts into simple, impactful messages.
• Strong organizational skills, with the ability to manage multiple projects and deadlines.
• Customer-focused with the ability to build and maintain relationships with key decision-makers across organizations.

Knowledge, Skills, and Abilities

• Problem-solving mindset: Ability to tackle complex challenges and develop innovative solutions that resonate with stakeholders.
• Collaboration: Proven track record of working cross-functionally to achieve shared goals.
• Time management: Ability to juggle multiple projects effectively in a fast-paced, dynamic environment.
• Strong understanding of oncology, molecular diagnostics, and B2B marketing trends.

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.Remote USA$133,600—$177,000 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard