Senior Loyalty Marketing Manager

Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: to enrich lives by bridging the world, and our identity and service mindset stems from our iconic brand’s Nordic heritage. Our values – Commitment to care, Working Together, Simplicity and Courage – guide us in everything we do.

In the Marketing team, our mission is to inspire our customers with marketing that is data-driven, customer-focused, and meaningful. Marketing provides value to Finnair in several ways; by driving growth, building brand awareness and preference and increasing engagement. Finnair Plus is Finland's leading loyalty program with over five million members. 

We are now looking for a 

SENIOR LOYALTY MARKETING MANAGER 

to drive impactful loyalty marketing in line with Finnair’s business objectives. 

As Senior Loyalty Marketing Manager, you will be responsible for planning and executing our Finnair Plus marketing activities end to end. Loyalty and customer engagement are at the core of Finnair’s strategy, and we’re looking for a marketing professional with strong experience in loyalty marketing and partnerships. 

You have a commercial mindset and a passion for delivering measurable results. You bring solid experience in digital and data-driven marketing, and you know how to turn customer insights into effective actions. 

In this role, you will work closely with several internal stakeholders across the organization, especially with the Finnair Loyalty team, as well as with external partners. 

The position is based in Finland and includes occasional travel. 

In this role you will: 

• Be responsible for executing Finnair's strategy for Finnair Plus within marketing.

• Plan and execute data-driven loyalty marketing activities across owned and paid channels to support strategic loyalty objectives (Finnair Plus member growth & engagement, partnership revenue growth). 

• Promote the ways to collect and use Finnair´s loyalty currency Avios.

• Develop targeted and personalized loyalty marketing across the customer journey in close collaboration with the Loyalty team. 

• Manage loyalty marketing partnerships and co-marketing activities with key partners.

• Ensure consistent messaging and positioning of the Finnair Plus across all touchpoints.

• Manage the loyalty marketing budget and ensure cost-efficient execution. 

• Collaborate closely with the Finnair Loyalty team to align marketing activities with loyalty priorities and targets.  

• Work cross-functionally with key internal stakeholders (Loyalty, Brand, Content and Digital teams) to align loyalty marketing with overall business goals. 

• Partner with media and creative agencies to deliver high-quality, measurable results. 

• Monitor and analyse loyalty campaign performance and identify opportunities for continuous improvement. 

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