Marketing and Events Manager (Retail Mall)

JLL empowers you to shape a brighter way.  

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

We're seeking a dynamic Marketing and Events Manager with exceptional event execution and experiential marketing expertise to join our team at RiverTown Crossings mall. The ideal candidate will drive foot traffic and sales through creative customer activations, immersive experiences, and engaging events. You'll develop and implement innovative marketing strategies that transform our retail space into a vibrant community destination. Your proven ability to create memorable experiences that connect consumers with brands, coupled with your talent for executing successful events that build traffic, will be crucial to our center's growth. If you have a passion for experiential marketing and a track record of increasing customer engagement through creative activations, we want you on our team to shape the future of our shopping destination.

Location: RiverTown Crossings

Schedule: Monday through Friday 8am-5pm, some weekends required

Compensation: $70-80k based on experience

WHAT YOU'LL DO

Marketing Strategy Development & Management  

• Development of the annual marketing plan for the property based upon the center’s strategic goals 

• Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections 

• Other responsibilities include analysis of center sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties 

Marketing Strategy Implementation  

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications 

• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers”  

• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the center 

• Effectively manage the center’s digital media programs (social media, mobile, web), as applicable, including management of a digital media agency 

• Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts  

• Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials  

• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media  

• Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property  

• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key r