Marketing Director

Company Overview

WHO WE ARE:  

 

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

 

Lennox operates in two segments across North America: Home Comfort Solutions and Building Climate Solutions.

 

Home Comfort Solutions (HCS): A $3.6B segment that manufacturers and markets a broad range of home heating and cooling equipment for both the residential replacement and new construction markets in North America. Its product lines – extending from the entry level market segment to the premium high efficiency market segment – include air conditioners, furnaces, heat pumps, packaged heating and cooling systems, HVAC parts and accessories.  HCS manufacturing facilities are located in Marshalltown, Iowa; Orangeburg, South Carolina; Grenada, Mississippi; and Saltillo, Mexico.

 

Building Climate Solutions (BCS): A $1.8B segment that provides indoor comfort solutions for low-rise office buildings, restaurants, retail establishments, distribution centers, schools, and other light commercial applications, as well as commercial refrigeration solutions to preserve food and other perishables in supermarkets, convenience stores, restaurants, warehouses, and distribution centers in North America.  Our HVAC service business focuses on full protection, preventive maintenance, planned replacement, installation, and recycling for schools, restaurants, and retail establishments on a national basis. HVAC products include packaged rooftop units, split systems, VRF and indoor air quality systems. Commercial refrigeration products include unit coolers, condensing units and compressorized racks. BCS manufacturing facilities are located in Stuttgart, Arkansas; Tifton, Georgia; Stone Mountain, Georgia, Tallassee, Alabama; Weatherford, Texas; Wheeling, West Virginia; Reno, Nevada; and Saltillo, Mexico.

In addition to the Richardson, Texas, corporate headquarters, additional research and development services and back-office functions are performed in Carrollton, Texas and Chennai, India.

 

Job Description

WHAT YOU'LL BE DOING: 

 

 

The Director, Marketing is a strategic leader who oversees a team to drive innovative marketing strategies and initiatives to meet business objectives. The leader is tasked to create demand for Lennox products through effective growth campaigns, brand and product messaging, sales promotions, and outstanding digital customer experiences.  This leader drives all marketing activities and owns customer facing digital platforms.  Key success metrics include market share, price, mix, customer acquisition, NPS, and digital engagement. The Director, Marketing works collaboratively with business leadership in sales, product management, IT, and customer support to align the go-to-market strategies.  

 

Key responsibilities include:

 

• Lead the development and execution of customer-centric marketing strategies (including email campaigns, social media promotions, website presence, digital tools, and customer events) to drive growth, customer engagement, and loyalty.
• Work with business unit leadership to leverage data-driven insights and define an overall marketing strategy, including the financial metrics for marketing programs and revenue generation goals.
• Design and maintain guidelines for the brand, generating new and innovative ideas while maintaining a consistency of customer experience.
• Utilize marketing automation tools and CRM systems to optimize campaign reach, performance, and effectiveness through ROI; in addition to tracking customer interactions (not limited to - SEO, SEM, email marketing, social media, webinars, content syndication).
• Ensure the business continues to successfully execute, and even further improve, the quality and impact of the external and internal customer events.

 

Skills and Competencies

 

• Leader of people – Builds strong, engaged teams with a culture of trust and mutual respect -- always coaching and mentoring to develop the next generation of talent; drives collaboration across marketing, product management, sales, and operations teams.
• Execution focus & ownership – Results-driven with the